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Evaluation of Factors That Increase Ecommerce Website Conversion Rates

Majority of ecommerce websites today are making loss. Investors are scared to pump in capital post Dot Com Crash unless they see a solid valuation for the ecommerce company. Among the most important metric to measure a ecommerce website profitability is conversion rate. It’s the ratio of number of s...

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Bibliographic Details
Main Author: Sabri Hassan Assaari, Sabri Hassan
Format: Final Year Project
Language:English
Published: Universiti Teknologi PETRONAS 2008
Subjects:
T Technology (General)
Online Access:http://utpedia.utp.edu.my/3798/1/cover.pdf
http://utpedia.utp.edu.my/3798/
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spelling my-utp-utpedia.37982017-01-25T09:44:59Z http://utpedia.utp.edu.my/3798/ Evaluation of Factors That Increase Ecommerce Website Conversion Rates Sabri Hassan Assaari, Sabri Hassan T Technology (General) Majority of ecommerce websites today are making loss. Investors are scared to pump in capital post Dot Com Crash unless they see a solid valuation for the ecommerce company. Among the most important metric to measure a ecommerce website profitability is conversion rate. It’s the ratio of number of sales to unique visitor a website receives. The higher this number, the better it is for the websites. However, not many ecommerce websites are paying attention to this metric, most of them build their website just basing on their intuitions with no proper guidelines to design the best converting website. Hence, not surprisingly average ecommerce websites are actually losing money, only a small number are making profits. This project focus on factors that affect conversion rates and try to find out whether Online Video Spokesperson (OVS) may increase a website conversion rate. OVS is a video of the seller or its representative with a transparent background highlighting important area of the websites or special promotions that currently take place at the merchant website. This project put a special interest on OVS due to the nature of the video that is more appealing to the viewers than traditional web media such as texts and pictures. In this project, a website prototype and an OVS prototype is created. A survey was then conducted where the respondents is presented with two versions of the website prototype, one with OVS and one without OVS. From the surveys, it can be concluded that a properly designed website which adhere to elements that can increase conversion rate may result in higher conversion rates then normal website. It is also concluded that website with OVS implemented could see higher conversion rates than website without OVS. Universiti Teknologi PETRONAS 2008-07 Final Year Project NonPeerReviewed application/pdf en http://utpedia.utp.edu.my/3798/1/cover.pdf Sabri Hassan Assaari, Sabri Hassan (2008) Evaluation of Factors That Increase Ecommerce Website Conversion Rates. Universiti Teknologi PETRONAS. (Unpublished)
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Electronic and Digitized Intellectual Asset
url_provider http://utpedia.utp.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Sabri Hassan Assaari, Sabri Hassan
Evaluation of Factors That Increase Ecommerce Website Conversion Rates
description Majority of ecommerce websites today are making loss. Investors are scared to pump in capital post Dot Com Crash unless they see a solid valuation for the ecommerce company. Among the most important metric to measure a ecommerce website profitability is conversion rate. It’s the ratio of number of sales to unique visitor a website receives. The higher this number, the better it is for the websites. However, not many ecommerce websites are paying attention to this metric, most of them build their website just basing on their intuitions with no proper guidelines to design the best converting website. Hence, not surprisingly average ecommerce websites are actually losing money, only a small number are making profits. This project focus on factors that affect conversion rates and try to find out whether Online Video Spokesperson (OVS) may increase a website conversion rate. OVS is a video of the seller or its representative with a transparent background highlighting important area of the websites or special promotions that currently take place at the merchant website. This project put a special interest on OVS due to the nature of the video that is more appealing to the viewers than traditional web media such as texts and pictures. In this project, a website prototype and an OVS prototype is created. A survey was then conducted where the respondents is presented with two versions of the website prototype, one with OVS and one without OVS. From the surveys, it can be concluded that a properly designed website which adhere to elements that can increase conversion rate may result in higher conversion rates then normal website. It is also concluded that website with OVS implemented could see higher conversion rates than website without OVS.
format Final Year Project
author Sabri Hassan Assaari, Sabri Hassan
author_facet Sabri Hassan Assaari, Sabri Hassan
author_sort Sabri Hassan Assaari, Sabri Hassan
title Evaluation of Factors That Increase Ecommerce Website Conversion Rates
title_short Evaluation of Factors That Increase Ecommerce Website Conversion Rates
title_full Evaluation of Factors That Increase Ecommerce Website Conversion Rates
title_fullStr Evaluation of Factors That Increase Ecommerce Website Conversion Rates
title_full_unstemmed Evaluation of Factors That Increase Ecommerce Website Conversion Rates
title_sort evaluation of factors that increase ecommerce website conversion rates
publisher Universiti Teknologi PETRONAS
publishDate 2008
url http://utpedia.utp.edu.my/3798/1/cover.pdf
http://utpedia.utp.edu.my/3798/
_version_ 1739831072421576704
score 13.211869

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