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Sentiment Analysis on Students’ Satisfaction Towards University

The arrival of social media platforms has changed the way people express themselves. They share their opinions or perceptions towards products and services online and in real-time. With the abundance of publicly available data, it could be used to perform sentiment analysis that has the capabi...

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Main Author: Mohd Idrus, Muhammad Faris
Format: Final Year Project
Language:English
Published: IRC 2020
Subjects:
Q Science (General)
Online Access:http://utpedia.utp.edu.my/21839/1/25599_Muhammad%20Faris%20Mohd%20Idrus.pdf
http://utpedia.utp.edu.my/21839/
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spelling my-utp-utpedia.218392021-09-24T09:55:25Z http://utpedia.utp.edu.my/21839/ Sentiment Analysis on Students’ Satisfaction Towards University Mohd Idrus, Muhammad Faris Q Science (General) The arrival of social media platforms has changed the way people express themselves. They share their opinions or perceptions towards products and services online and in real-time. With the abundance of publicly available data, it could be used to perform sentiment analysis that has the capability to classify each data into positive, negative and neutral sentiment. Developing a sentiment analysis model to analyse how people talk about UTP brands could enhance their marketing strategy. Issues related to facilities and services such as poor facilities, expensive annual fees, expensive cafeteria food would be a key highlight to this project. Several scopes has been identified for this project development. Besides, this paper reports on methodology that would be implemented for developing sentiment analysis model and it would adopt waterfall model. Sentiment analysis requires dataset to undergo data pre�processing and data classification. Due to its capability to outperform other classifier, Naïve Bayes classifier has been chosen to perform the classification process. In the end, data would be presented in a form of smart chart. IRC 2020-01 Final Year Project NonPeerReviewed application/pdf en http://utpedia.utp.edu.my/21839/1/25599_Muhammad%20Faris%20Mohd%20Idrus.pdf Mohd Idrus, Muhammad Faris (2020) Sentiment Analysis on Students’ Satisfaction Towards University. IRC, Universiti Teknologi PETRONAS. (Submitted)
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Electronic and Digitized Intellectual Asset
url_provider http://utpedia.utp.edu.my/
language English
topic Q Science (General)
spellingShingle Q Science (General)
Mohd Idrus, Muhammad Faris
Sentiment Analysis on Students’ Satisfaction Towards University
description The arrival of social media platforms has changed the way people express themselves. They share their opinions or perceptions towards products and services online and in real-time. With the abundance of publicly available data, it could be used to perform sentiment analysis that has the capability to classify each data into positive, negative and neutral sentiment. Developing a sentiment analysis model to analyse how people talk about UTP brands could enhance their marketing strategy. Issues related to facilities and services such as poor facilities, expensive annual fees, expensive cafeteria food would be a key highlight to this project. Several scopes has been identified for this project development. Besides, this paper reports on methodology that would be implemented for developing sentiment analysis model and it would adopt waterfall model. Sentiment analysis requires dataset to undergo data pre�processing and data classification. Due to its capability to outperform other classifier, Naïve Bayes classifier has been chosen to perform the classification process. In the end, data would be presented in a form of smart chart.
format Final Year Project
author Mohd Idrus, Muhammad Faris
author_facet Mohd Idrus, Muhammad Faris
author_sort Mohd Idrus, Muhammad Faris
title Sentiment Analysis on Students’ Satisfaction Towards University
title_short Sentiment Analysis on Students’ Satisfaction Towards University
title_full Sentiment Analysis on Students’ Satisfaction Towards University
title_fullStr Sentiment Analysis on Students’ Satisfaction Towards University
title_full_unstemmed Sentiment Analysis on Students’ Satisfaction Towards University
title_sort sentiment analysis on students’ satisfaction towards university
publisher IRC
publishDate 2020
url http://utpedia.utp.edu.my/21839/1/25599_Muhammad%20Faris%20Mohd%20Idrus.pdf
http://utpedia.utp.edu.my/21839/
_version_ 1739832919817453568
score 13.211869

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