CUSTOMER PATRONAGE BEHAVIOR TOWARD PETROL RETAIL WITH ATTACHED CONVENIENCE STORE IN MALAYSIA
Petrol retail in Malaysia, which represent hybrid retail type (petrol station with convenience store attached), faces stiff competition due to petrol retail price regulation and commission for every liter sold which are beyond petrol dealers’ control. It leads to closure of numbers of petrol station...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Online Access: | http://utpedia.utp.edu.my/20089/1/YULI_KUMALA_SARI_G03066.pdf http://utpedia.utp.edu.my/20089/ |
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