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The Mechanism for Online Publishers to Monetize a Website and Manage the Contextual Advertising

The evolution of technology and internet (World Wide Web) has brought about many predictions of their possibilities to transform the businesses, education, economy, and social at bigger perspective. With the advent of the internet and ad server in early 1990s, internet has become one of the ma...

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Main Author: Mohd Rosni, Nor Edlina
Format: Final Year Project
Language:English
Published: Universiti Teknologi PETRONAS 2014
Subjects:
T Technology (General)
Online Access:http://utpedia.utp.edu.my/14379/1/Nor%20Edlina_14751.pdf
http://utpedia.utp.edu.my/14379/
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spelling my-utp-utpedia.143792017-01-25T09:37:26Z http://utpedia.utp.edu.my/14379/ The Mechanism for Online Publishers to Monetize a Website and Manage the Contextual Advertising Mohd Rosni, Nor Edlina T Technology (General) The evolution of technology and internet (World Wide Web) has brought about many predictions of their possibilities to transform the businesses, education, economy, and social at bigger perspective. With the advent of the internet and ad server in early 1990s, internet has become one of the marketing channels that have been used for advertising purpose. Based on the article stated in Digital Advertising Broke $100 Billion in 2012 it mentioned that “In 2012, web advertising approximately grew about 55.8% in the Middle East and Africa and 38.4% in Eastern Europe while 21.5% and 13.9% for North America and Western Europe”. The latter shows that the users and the advertisers increasingly shift their attention on web applications that as well give the benefits to the publishers to maximize more revenue. This project going to discuss further details the mechanism for online publishers to monetize a website and manage the contextual advertising. In the other words, the major scope of this project will be on maximizing the revenue for the publishers through display the relevant advertising. Providing these kinds of advertising will give challenges to the publishers to match the contents of the website and to display related advertisement that possibly to be clicked on by the users. Two main objectives will be addressed in these research papers which are; to study the best approach for the publishers to maximize the revenues by displaying related advertisement with website contents through independent web publishing and to develop a website prototype that shows important connection between the function of publishers to maintain and manage the website contents and Contextual Ads. Hence, the scope of the study will be discussing on the major player in online advertisement which is publisher; to learn, discover and analyze the theory and concept of online advertisement and contextual advertising from publisher‟s perspective. Universiti Teknologi PETRONAS 2014-05 Final Year Project NonPeerReviewed application/pdf en http://utpedia.utp.edu.my/14379/1/Nor%20Edlina_14751.pdf Mohd Rosni, Nor Edlina (2014) The Mechanism for Online Publishers to Monetize a Website and Manage the Contextual Advertising. Universiti Teknologi PETRONAS. (Unpublished)
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Electronic and Digitized Intellectual Asset
url_provider http://utpedia.utp.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Mohd Rosni, Nor Edlina
The Mechanism for Online Publishers to Monetize a Website and Manage the Contextual Advertising
description The evolution of technology and internet (World Wide Web) has brought about many predictions of their possibilities to transform the businesses, education, economy, and social at bigger perspective. With the advent of the internet and ad server in early 1990s, internet has become one of the marketing channels that have been used for advertising purpose. Based on the article stated in Digital Advertising Broke $100 Billion in 2012 it mentioned that “In 2012, web advertising approximately grew about 55.8% in the Middle East and Africa and 38.4% in Eastern Europe while 21.5% and 13.9% for North America and Western Europe”. The latter shows that the users and the advertisers increasingly shift their attention on web applications that as well give the benefits to the publishers to maximize more revenue. This project going to discuss further details the mechanism for online publishers to monetize a website and manage the contextual advertising. In the other words, the major scope of this project will be on maximizing the revenue for the publishers through display the relevant advertising. Providing these kinds of advertising will give challenges to the publishers to match the contents of the website and to display related advertisement that possibly to be clicked on by the users. Two main objectives will be addressed in these research papers which are; to study the best approach for the publishers to maximize the revenues by displaying related advertisement with website contents through independent web publishing and to develop a website prototype that shows important connection between the function of publishers to maintain and manage the website contents and Contextual Ads. Hence, the scope of the study will be discussing on the major player in online advertisement which is publisher; to learn, discover and analyze the theory and concept of online advertisement and contextual advertising from publisher‟s perspective.
format Final Year Project
author Mohd Rosni, Nor Edlina
author_facet Mohd Rosni, Nor Edlina
author_sort Mohd Rosni, Nor Edlina
title The Mechanism for Online Publishers to Monetize a Website and Manage the Contextual Advertising
title_short The Mechanism for Online Publishers to Monetize a Website and Manage the Contextual Advertising
title_full The Mechanism for Online Publishers to Monetize a Website and Manage the Contextual Advertising
title_fullStr The Mechanism for Online Publishers to Monetize a Website and Manage the Contextual Advertising
title_full_unstemmed The Mechanism for Online Publishers to Monetize a Website and Manage the Contextual Advertising
title_sort mechanism for online publishers to monetize a website and manage the contextual advertising
publisher Universiti Teknologi PETRONAS
publishDate 2014
url http://utpedia.utp.edu.my/14379/1/Nor%20Edlina_14751.pdf
http://utpedia.utp.edu.my/14379/
_version_ 1739831996364881920
score 13.211869

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