PERFORMANCE BASED PRICING MODELS IN ONLINE ADVERTISING: CLICK PER MILLE (CPM) AND COST PER CLICK (CPC)
The project is focusing on enhancing pricing scheme for Publishers on online advertising method thru Click Per Mille (CPM) and Cost Per Click (CPC). Both have strength and weakness that might affect profitability / revenue on the Publishers side. Dengler, Brian. (2011) state that Internet advertisin...
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| Main Author: | |
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| Format: | Final Year Project |
| Language: | English |
| Published: |
Universiti Teknologi Petronas
2013
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| Online Access: | http://utpedia.utp.edu.my/13590/1/Thesis_14417_MohamadAleemBinMokhtar.pdf http://utpedia.utp.edu.my/13590/ |
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