The impact of social media advertising on audience trust and purchase intentions
This study examines the impact of social media advertising on audience trust and purchase intention among university students. While marketing methods have been developing rapidly in the digital era, brands seek to engage consumers through social media. The present research addresses the dual nature...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/7056/1/20UJB04857_QUEK_XIAO_TONG__FYP_Library.pdf http://eprints.utar.edu.my/7056/ |
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