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Eco-friendly behaviour study: Factors affecting reusable shopping bag purchases among Malaysian Gen Z

In recent years, the widespread use of plastic bags has become a detrimental effect to our mother earth, particularly due to its non-biodegradable nature, which lead to pollution in both terrestrial and marine ecosystems. The existence of RSBs serves as a more sustainable alternative to people, as i...

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Main Authors: Hiew, Ming Hui, Kan, Kelly Sin Kit
Format: Final Year Project / Dissertation / Thesis
Published: 2024
Subjects:
HA Statistics
HB Economic Theory
Online Access:http://eprints.utar.edu.my/6940/1/2203100_Hiew_Ming_Hui.pdf
http://eprints.utar.edu.my/6940/
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spelling my-utar-eprints.69402025-02-04T07:57:35Z Eco-friendly behaviour study: Factors affecting reusable shopping bag purchases among Malaysian Gen Z Hiew, Ming Hui Kan, Kelly Sin Kit HA Statistics HB Economic Theory In recent years, the widespread use of plastic bags has become a detrimental effect to our mother earth, particularly due to its non-biodegradable nature, which lead to pollution in both terrestrial and marine ecosystems. The existence of RSBs serves as a more sustainable alternative to people, as it was designed for repeated use and often made from durable materials. In Malaysia, Generation Z, which constitutes the largest population group, is increasingly aware of environmental issues and more likely to prioritize the well-being of the planet over individual convenience. This generation is becoming a driving force behind the shift towards more sustainable consumption practices. Hence, this study has investigated the PI of RSBs among Generation Z in Malaysia. Stimulus-Response (SR) model and attached 5 key variables will be the backbone of our study to examine the purchase intention of reusable shopping bags which encompass, green awareness (GA), green attitude (GATT), green responsibility (GR), green knowledge (GK) and green trust (GT). By sending out the questionnaire, data of 384 Malaysian Generation Z respondents was gathered. The collected data had deployed into SPSS to check the relationship between these variables. The findings indicate that 3 out of 5 hypotheses have a significant relationship which influence the PI of RSBs. The remain hypotheses do not have positive relationship with the PI of RSBs. This research can provide valuable insights for both researchers and practitioners, helping them better understand on factors that influence Malaysian Generation Z and enabling them to take appropriate actions to increase the intention to purchase RSBs 2024-06 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6940/1/2203100_Hiew_Ming_Hui.pdf Hiew, Ming Hui and Kan, Kelly Sin Kit (2024) Eco-friendly behaviour study: Factors affecting reusable shopping bag purchases among Malaysian Gen Z. Final Year Project, UTAR. http://eprints.utar.edu.my/6940/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HA Statistics
HB Economic Theory
spellingShingle HA Statistics
HB Economic Theory
Hiew, Ming Hui
Kan, Kelly Sin Kit
Eco-friendly behaviour study: Factors affecting reusable shopping bag purchases among Malaysian Gen Z
description In recent years, the widespread use of plastic bags has become a detrimental effect to our mother earth, particularly due to its non-biodegradable nature, which lead to pollution in both terrestrial and marine ecosystems. The existence of RSBs serves as a more sustainable alternative to people, as it was designed for repeated use and often made from durable materials. In Malaysia, Generation Z, which constitutes the largest population group, is increasingly aware of environmental issues and more likely to prioritize the well-being of the planet over individual convenience. This generation is becoming a driving force behind the shift towards more sustainable consumption practices. Hence, this study has investigated the PI of RSBs among Generation Z in Malaysia. Stimulus-Response (SR) model and attached 5 key variables will be the backbone of our study to examine the purchase intention of reusable shopping bags which encompass, green awareness (GA), green attitude (GATT), green responsibility (GR), green knowledge (GK) and green trust (GT). By sending out the questionnaire, data of 384 Malaysian Generation Z respondents was gathered. The collected data had deployed into SPSS to check the relationship between these variables. The findings indicate that 3 out of 5 hypotheses have a significant relationship which influence the PI of RSBs. The remain hypotheses do not have positive relationship with the PI of RSBs. This research can provide valuable insights for both researchers and practitioners, helping them better understand on factors that influence Malaysian Generation Z and enabling them to take appropriate actions to increase the intention to purchase RSBs
format Final Year Project / Dissertation / Thesis
author Hiew, Ming Hui
Kan, Kelly Sin Kit
author_facet Hiew, Ming Hui
Kan, Kelly Sin Kit
author_sort Hiew, Ming Hui
title Eco-friendly behaviour study: Factors affecting reusable shopping bag purchases among Malaysian Gen Z
title_short Eco-friendly behaviour study: Factors affecting reusable shopping bag purchases among Malaysian Gen Z
title_full Eco-friendly behaviour study: Factors affecting reusable shopping bag purchases among Malaysian Gen Z
title_fullStr Eco-friendly behaviour study: Factors affecting reusable shopping bag purchases among Malaysian Gen Z
title_full_unstemmed Eco-friendly behaviour study: Factors affecting reusable shopping bag purchases among Malaysian Gen Z
title_sort eco-friendly behaviour study: factors affecting reusable shopping bag purchases among malaysian gen z
publishDate 2024
url http://eprints.utar.edu.my/6940/1/2203100_Hiew_Ming_Hui.pdf
http://eprints.utar.edu.my/6940/
_version_ 1823544769287028736
score 13.23648

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