“Silence, brand”: Aftermath of language style overconvergence in digital marketing
This research focuses on investigating language overconvergence and its effects on the perception of target audiences on the promoted brands and products in the field of digital marketing. The study proposes the communication accommodation theory (CAT) as a framework to analyse the instances of fail...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6504/1/2002767_FYP.pdf http://eprints.utar.edu.my/6504/ |
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