The role of Youtube in Malaysian university students' media consumption: a focus on music and platform preferences
This research paper seeks to unveil the role of YouTube in the media consumption habits of Malaysian university students, mainly focusing on their music preferences and usage of the platform. Based on the university students’ responses and their preferences, this study utilizes SPSS-generated tabl...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6397/1/Final_Dissertation_Amanda_Heng_Yan_Chwen_(clean).pdf http://eprints.utar.edu.my/6397/ |
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