Cover Image

Exploring audience perception: a case study of Malaysian University students' perspectives before and after viewing portrayals of Autism in drama series

Autism Spectrum Disorder (ASD) has been a longstanding social issue in Malaysia ever since the country was formed. However, Malaysians do not pay adequate attention to the autism community due to low acceptance and a feudal society. This has caused individuals with autism to be left out by society,...

Full description

Saved in:
Bibliographic Details
Main Author: Chua, Benny Yaw Ann
Format: Final Year Project / Dissertation / Thesis
Published: 2024
Subjects:
H Social Sciences (General)
HA Statistics
Online Access:http://eprints.utar.edu.my/6395/1/Final_Dissertation_Benny_Chua_Yaw_Ann_(clean).pdf
http://eprints.utar.edu.my/6395/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-utar-eprints.6395
record_format eprints
spelling my-utar-eprints.63952024-06-16T03:38:32Z Exploring audience perception: a case study of Malaysian University students' perspectives before and after viewing portrayals of Autism in drama series Chua, Benny Yaw Ann H Social Sciences (General) HA Statistics Autism Spectrum Disorder (ASD) has been a longstanding social issue in Malaysia ever since the country was formed. However, Malaysians do not pay adequate attention to the autism community due to low acceptance and a feudal society. This has caused individuals with autism to be left out by society, as most Malaysians fear to understand and interact with the autism community. Therefore, this study is aimed at analysing perceptions towards the ASD community before and after watching ASD movies and drama series among Malaysian university students. A purposive sampling involving 20 respondents was used for the data collection process. The targeted respondents were Malaysian university students aged 18 to 25 years old, with students aged 21 to 23 being the most represented (n=16). The respondents will complete the first part of the survey and then proceed to the second part after consuming an ASD drama series. Drawing upon Uncertainty Reduction Theory (URT), the findings revealed that the perception of the respondents has changed after the screening session of the ASD drama series. These findings suggest the potential for increased acceptance and empathy towards the ASD community among Malaysian university students. Ultimately, it is hoped that this study will contribute to increasing the enrolment rate of individuals with ASD in local universities and changing perceptions towards the ASD community. Keywords: Audience Perception, Autism, Autism Movies and Dramas, Uncertainty Reduction Theory 2024 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6395/1/Final_Dissertation_Benny_Chua_Yaw_Ann_(clean).pdf Chua, Benny Yaw Ann (2024) Exploring audience perception: a case study of Malaysian University students' perspectives before and after viewing portrayals of Autism in drama series. Final Year Project, UTAR. http://eprints.utar.edu.my/6395/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic H Social Sciences (General)
HA Statistics
spellingShingle H Social Sciences (General)
HA Statistics
Chua, Benny Yaw Ann
Exploring audience perception: a case study of Malaysian University students' perspectives before and after viewing portrayals of Autism in drama series
description Autism Spectrum Disorder (ASD) has been a longstanding social issue in Malaysia ever since the country was formed. However, Malaysians do not pay adequate attention to the autism community due to low acceptance and a feudal society. This has caused individuals with autism to be left out by society, as most Malaysians fear to understand and interact with the autism community. Therefore, this study is aimed at analysing perceptions towards the ASD community before and after watching ASD movies and drama series among Malaysian university students. A purposive sampling involving 20 respondents was used for the data collection process. The targeted respondents were Malaysian university students aged 18 to 25 years old, with students aged 21 to 23 being the most represented (n=16). The respondents will complete the first part of the survey and then proceed to the second part after consuming an ASD drama series. Drawing upon Uncertainty Reduction Theory (URT), the findings revealed that the perception of the respondents has changed after the screening session of the ASD drama series. These findings suggest the potential for increased acceptance and empathy towards the ASD community among Malaysian university students. Ultimately, it is hoped that this study will contribute to increasing the enrolment rate of individuals with ASD in local universities and changing perceptions towards the ASD community. Keywords: Audience Perception, Autism, Autism Movies and Dramas, Uncertainty Reduction Theory
format Final Year Project / Dissertation / Thesis
author Chua, Benny Yaw Ann
author_facet Chua, Benny Yaw Ann
author_sort Chua, Benny Yaw Ann
title Exploring audience perception: a case study of Malaysian University students' perspectives before and after viewing portrayals of Autism in drama series
title_short Exploring audience perception: a case study of Malaysian University students' perspectives before and after viewing portrayals of Autism in drama series
title_full Exploring audience perception: a case study of Malaysian University students' perspectives before and after viewing portrayals of Autism in drama series
title_fullStr Exploring audience perception: a case study of Malaysian University students' perspectives before and after viewing portrayals of Autism in drama series
title_full_unstemmed Exploring audience perception: a case study of Malaysian University students' perspectives before and after viewing portrayals of Autism in drama series
title_sort exploring audience perception: a case study of malaysian university students' perspectives before and after viewing portrayals of autism in drama series
publishDate 2024
url http://eprints.utar.edu.my/6395/1/Final_Dissertation_Benny_Chua_Yaw_Ann_(clean).pdf
http://eprints.utar.edu.my/6395/
_version_ 1802982271793233920
score 13.211869

Similar Items