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The parasocial relationships between social media fitness influencers and youth fitness behavior in Malaysia

Social media fitness influencer was a new form of digital health communicator influencing the public through healthy behaviors. Geyser (2022) mentioned that their high frequency of sharing on social media has attracted more public to pay attention to their latest update by engaging themselves toward...

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Main Author: Low, Xin Yi
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
H Social Sciences (General)
QA76 Computer software
Online Access:http://eprints.utar.edu.my/6348/1/Low_Xin_Yi_19UJB01443_FYP.pdf
http://eprints.utar.edu.my/6348/
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spelling my-utar-eprints.63482024-04-16T14:34:43Z The parasocial relationships between social media fitness influencers and youth fitness behavior in Malaysia Low, Xin Yi H Social Sciences (General) QA76 Computer software Social media fitness influencer was a new form of digital health communicator influencing the public through healthy behaviors. Geyser (2022) mentioned that their high frequency of sharing on social media has attracted more public to pay attention to their latest update by engaging themselves towards fitness. The largest population was likely to be influenced by social media influencers belongs to youth (Dopson, 2022). However, few Malaysian contexts study how the social media fitness influencer can affect youth fitness behavior. Hence, this research aims to comprehend the parasocial relationships between social media fitness influencers and youth fitness behavior in Malaysia. The quantitative research method will be utilized in this study, while SPSS software was used to analyze acquired data. 202 youths between age of 15 to 24 have participated in the survey questionnaire. The results showed that trustworthiness, expertise, and attractiveness affected youth fitness behavior, and all hypotheses were accepted. Social cognitive theory has been applied to define the study's research objective and questions. Recommendations were applied to improve the limits of future study. In conclusion, all research objectives have been achieved while the research questions have been answered. 2023 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6348/1/Low_Xin_Yi_19UJB01443_FYP.pdf Low, Xin Yi (2023) The parasocial relationships between social media fitness influencers and youth fitness behavior in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/6348/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic H Social Sciences (General)
QA76 Computer software
spellingShingle H Social Sciences (General)
QA76 Computer software
Low, Xin Yi
The parasocial relationships between social media fitness influencers and youth fitness behavior in Malaysia
description Social media fitness influencer was a new form of digital health communicator influencing the public through healthy behaviors. Geyser (2022) mentioned that their high frequency of sharing on social media has attracted more public to pay attention to their latest update by engaging themselves towards fitness. The largest population was likely to be influenced by social media influencers belongs to youth (Dopson, 2022). However, few Malaysian contexts study how the social media fitness influencer can affect youth fitness behavior. Hence, this research aims to comprehend the parasocial relationships between social media fitness influencers and youth fitness behavior in Malaysia. The quantitative research method will be utilized in this study, while SPSS software was used to analyze acquired data. 202 youths between age of 15 to 24 have participated in the survey questionnaire. The results showed that trustworthiness, expertise, and attractiveness affected youth fitness behavior, and all hypotheses were accepted. Social cognitive theory has been applied to define the study's research objective and questions. Recommendations were applied to improve the limits of future study. In conclusion, all research objectives have been achieved while the research questions have been answered.
format Final Year Project / Dissertation / Thesis
author Low, Xin Yi
author_facet Low, Xin Yi
author_sort Low, Xin Yi
title The parasocial relationships between social media fitness influencers and youth fitness behavior in Malaysia
title_short The parasocial relationships between social media fitness influencers and youth fitness behavior in Malaysia
title_full The parasocial relationships between social media fitness influencers and youth fitness behavior in Malaysia
title_fullStr The parasocial relationships between social media fitness influencers and youth fitness behavior in Malaysia
title_full_unstemmed The parasocial relationships between social media fitness influencers and youth fitness behavior in Malaysia
title_sort parasocial relationships between social media fitness influencers and youth fitness behavior in malaysia
publishDate 2023
url http://eprints.utar.edu.my/6348/1/Low_Xin_Yi_19UJB01443_FYP.pdf
http://eprints.utar.edu.my/6348/
_version_ 1797547664934436864
score 13.211869

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