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Factors affecting digital entrepreneurial intention among females

In this digital era, the perspective of digital entrepreneurship is seen as an essential foundation for growth in the economy, jobs creation, and innovation. The Malaysian government has launched the National Entrepreneurship Policy 2030 to foster a heritage that supports entrepreneurship to keep ah...

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Main Author: Pan, Hui Xin
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
H Social Sciences (General)
T Technology (General)
Online Access:http://eprints.utar.edu.my/6306/1/202306%2D12_Pan_Hui_Xin_PAN_HUI_XIN.pdf
http://eprints.utar.edu.my/6306/
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spelling my-utar-eprints.63062024-04-08T14:21:27Z Factors affecting digital entrepreneurial intention among females Pan, Hui Xin H Social Sciences (General) T Technology (General) In this digital era, the perspective of digital entrepreneurship is seen as an essential foundation for growth in the economy, jobs creation, and innovation. The Malaysian government has launched the National Entrepreneurship Policy 2030 to foster a heritage that supports entrepreneurship to keep ahead of the next industrial revolution. There are some issues with the aim of catching up with Substantial Development Goals (SDGs). Thus, this study will provide some effort or indicator to assist the relevant authorities in exploring their insight in terms of economic participation and opportunities among females that reduce poverty and gender inequality. The research objective is to examine the factors affecting digital entrepreneurial intention among females in the digital economy by using an integrated TAM and TPB model. Quantitative research via questionnaires is used for research design to conduct an empirical result. A deeper data analysis of the 376-sample size has been made. It shows that perceived ease of use and perceived usefulness of the digital platform will affect the attitude, whereas attitude and perceived behavioral control will influence the digital entrepreneurial intention among females. However, only subjective norm shows there is no significant relationship with digital entrepreneurial intention. This final year project has provided empirical results and findings for the digital entrepreneurial and female entrepreneurial. 2023 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6306/1/202306%2D12_Pan_Hui_Xin_PAN_HUI_XIN.pdf Pan, Hui Xin (2023) Factors affecting digital entrepreneurial intention among females. Final Year Project, UTAR. http://eprints.utar.edu.my/6306/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic H Social Sciences (General)
T Technology (General)
spellingShingle H Social Sciences (General)
T Technology (General)
Pan, Hui Xin
Factors affecting digital entrepreneurial intention among females
description In this digital era, the perspective of digital entrepreneurship is seen as an essential foundation for growth in the economy, jobs creation, and innovation. The Malaysian government has launched the National Entrepreneurship Policy 2030 to foster a heritage that supports entrepreneurship to keep ahead of the next industrial revolution. There are some issues with the aim of catching up with Substantial Development Goals (SDGs). Thus, this study will provide some effort or indicator to assist the relevant authorities in exploring their insight in terms of economic participation and opportunities among females that reduce poverty and gender inequality. The research objective is to examine the factors affecting digital entrepreneurial intention among females in the digital economy by using an integrated TAM and TPB model. Quantitative research via questionnaires is used for research design to conduct an empirical result. A deeper data analysis of the 376-sample size has been made. It shows that perceived ease of use and perceived usefulness of the digital platform will affect the attitude, whereas attitude and perceived behavioral control will influence the digital entrepreneurial intention among females. However, only subjective norm shows there is no significant relationship with digital entrepreneurial intention. This final year project has provided empirical results and findings for the digital entrepreneurial and female entrepreneurial.
format Final Year Project / Dissertation / Thesis
author Pan, Hui Xin
author_facet Pan, Hui Xin
author_sort Pan, Hui Xin
title Factors affecting digital entrepreneurial intention among females
title_short Factors affecting digital entrepreneurial intention among females
title_full Factors affecting digital entrepreneurial intention among females
title_fullStr Factors affecting digital entrepreneurial intention among females
title_full_unstemmed Factors affecting digital entrepreneurial intention among females
title_sort factors affecting digital entrepreneurial intention among females
publishDate 2023
url http://eprints.utar.edu.my/6306/1/202306%2D12_Pan_Hui_Xin_PAN_HUI_XIN.pdf
http://eprints.utar.edu.my/6306/
_version_ 1797547640075845632
score 13.211869

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