The impulsiveness of gen Z buyers in Tiktok live: a study of the competitive arousal model.
In recent years, live shopping has changed consumers' way of shopping and this trend has absolutely no indication of slowing down. Due to the characteristics of live-streaming shopping, impulsive buying action is obvious when consumers join the sessions. Additionally, according to statistics, G...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/6300/1/202306%2D61_Isabel_Chu_Xin_Lyn_ISABEL_CHU_XIN_LYN.pdf http://eprints.utar.edu.my/6300/ |
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