Factors influencing consumer intention to adopt social media for planning food tour in Klang Valley
The main objective of this research is to determine the factors that influence consumers intention to adopt social media for planning food tour in Klang Valley. In this paper, researcher has investigated the relationship between perceived usefulness, perceived trust, perceived ease of use, media ric...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/6289/1/202306%2D40_Chong_Chun_Hong_CHONG_CHUN_HONG.pdf http://eprints.utar.edu.my/6289/ |
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