Data driven e-crm model on active online engagement for smes in Malaysia
This dissertation aims to propose a robust Data-Driven e-CRM model designed to empower online enterprises, especially Small and Medium Enterprises in Malaysia, to achieve economic sustainability during their interactions with prospects and customers. The model integrates web analytics and e-CRM to f...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/6250/1/CEA_2023_TACH.pdf http://eprints.utar.edu.my/6250/ |
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