Korean wave in Malaysia: A study on purchasing behaviour of Malaysian youth
The popularity of Korean Wave has a great impact on audience’s behaviour, attitudes and intentions. The global Korean wave has had a significant impact on brand marketing. Therefore, it is important to study on the consumer purchasing behaviour. This study focuses on the purchasing behaviour of buyi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6120/1/TAN_XUAN_NI_1905416.pdf http://eprints.utar.edu.my/6120/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!