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Impact of perceived factors on social media usage for academic purpose among private university students in Malaysia

This study investigated the impact of perceived factors on social media usage for academic purposes among private university students in Malaysia. Social media has grown rapidly over these 20 years. Under the lockdown situation of COVID-19 pandemic, social media usage growth rapidly in Malaysia. As...

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Main Authors: Tee, Jia En, Looi, Jia Ee, Kyu, Zhi Xuan
Format: Final Year Project / Dissertation / Thesis
Published: 2024
Subjects:
HA Statistics
HM Sociology
Online Access:http://eprints.utar.edu.my/578/1/Tee_Jia_En_2104388.pdf
http://eprints.utar.edu.my/578/
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spelling my-utar-eprints.5782025-01-24T02:52:59Z Impact of perceived factors on social media usage for academic purpose among private university students in Malaysia Tee, Jia En Looi, Jia Ee Kyu, Zhi Xuan HA Statistics HM Sociology This study investigated the impact of perceived factors on social media usage for academic purposes among private university students in Malaysia. Social media has grown rapidly over these 20 years. Under the lockdown situation of COVID-19 pandemic, social media usage growth rapidly in Malaysia. As social media becomes an essential part of student’s lives, understanding the perceived factors that impact students’ social media usage is crucial for optimizing educational outcomes. A total of 394 respondents’ data is collected across the private university in the state of Selangor, Negeri Sembilan and Perak to explore how the perceived factors such as perceived ease of use (PEOU), perceived usefulness (PU), collaborative learning (COL) and perceived enhanced communication (PEC) influence their social media usage in their academic. The study reveals that the variable, perceived ease of use (PEOU) has no significance impact on social media usage for academic purposes among private universities students in Malaysia, and another 3 variables, perceived usefulness (PU), collaborative learning (COL), and perceived enhanced communication (PEC) have significance impact on social media usage for academic purpose among private universities students in Malaysia. 2024-06 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/578/1/Tee_Jia_En_2104388.pdf Tee, Jia En and Looi, Jia Ee and Kyu, Zhi Xuan (2024) Impact of perceived factors on social media usage for academic purpose among private university students in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/578/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HA Statistics
HM Sociology
spellingShingle HA Statistics
HM Sociology
Tee, Jia En
Looi, Jia Ee
Kyu, Zhi Xuan
Impact of perceived factors on social media usage for academic purpose among private university students in Malaysia
description This study investigated the impact of perceived factors on social media usage for academic purposes among private university students in Malaysia. Social media has grown rapidly over these 20 years. Under the lockdown situation of COVID-19 pandemic, social media usage growth rapidly in Malaysia. As social media becomes an essential part of student’s lives, understanding the perceived factors that impact students’ social media usage is crucial for optimizing educational outcomes. A total of 394 respondents’ data is collected across the private university in the state of Selangor, Negeri Sembilan and Perak to explore how the perceived factors such as perceived ease of use (PEOU), perceived usefulness (PU), collaborative learning (COL) and perceived enhanced communication (PEC) influence their social media usage in their academic. The study reveals that the variable, perceived ease of use (PEOU) has no significance impact on social media usage for academic purposes among private universities students in Malaysia, and another 3 variables, perceived usefulness (PU), collaborative learning (COL), and perceived enhanced communication (PEC) have significance impact on social media usage for academic purpose among private universities students in Malaysia.
format Final Year Project / Dissertation / Thesis
author Tee, Jia En
Looi, Jia Ee
Kyu, Zhi Xuan
author_facet Tee, Jia En
Looi, Jia Ee
Kyu, Zhi Xuan
author_sort Tee, Jia En
title Impact of perceived factors on social media usage for academic purpose among private university students in Malaysia
title_short Impact of perceived factors on social media usage for academic purpose among private university students in Malaysia
title_full Impact of perceived factors on social media usage for academic purpose among private university students in Malaysia
title_fullStr Impact of perceived factors on social media usage for academic purpose among private university students in Malaysia
title_full_unstemmed Impact of perceived factors on social media usage for academic purpose among private university students in Malaysia
title_sort impact of perceived factors on social media usage for academic purpose among private university students in malaysia
publishDate 2024
url http://eprints.utar.edu.my/578/1/Tee_Jia_En_2104388.pdf
http://eprints.utar.edu.my/578/
_version_ 1822926523085094912
score 13.232389

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