Cover Image

The rise of buy-now-pay-later (BNPL) service in Malaysia

This study is aimed to find out the factors that affect the intention to adopt the Buy Now Pay Later (BNPL) Services in Malaysia. This study is using five factors (perceived ease of use, perceived usefulness, perceived risk, social influence, and financial literacy) to examine their significance to...

Full description

Saved in:
Bibliographic Details
Main Authors: Chuah, Shian Huey, Koh, Jih Cheng, Puah, Irene Zheng Ying, Liew, Ka Seng, Liu, Yuan Kai
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
HB Economic Theory
HG Finance
T Technology (General)
Online Access:http://eprints.utar.edu.my/5536/1/fyp_BF_2023_CSH.pdf
http://eprints.utar.edu.my/5536/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-utar-eprints.5536
record_format eprints
spelling my-utar-eprints.55362023-08-15T06:59:42Z The rise of buy-now-pay-later (BNPL) service in Malaysia Chuah, Shian Huey Koh, Jih Cheng Puah, Irene Zheng Ying Liew, Ka Seng Liu, Yuan Kai HB Economic Theory HG Finance T Technology (General) This study is aimed to find out the factors that affect the intention to adopt the Buy Now Pay Later (BNPL) Services in Malaysia. This study is using five factors (perceived ease of use, perceived usefulness, perceived risk, social influence, and financial literacy) to examine their significance to the intention to adopt BNPL in Malaysia by referring to TAM and UTAUT theory. We selected Malaysian citizens who were at the age above 18 years old, including users and non-users of BNPL as our target population. Our study collected 401 responses across Malaysia through online Google Forms and physical distribution of questionnaires. SPSS software is applied to examine the reliability and accuracy of data as well as find out the relationship between the dependent variable and independent variables. There are also various types of analyses, including the Pilot test, Cronbach’s Alpha, Pearson Correlation Analysis, and Multiple Regression Analysis are conducted in this study. The result analysis showed that perceived ease of use, perceived usefulness, social influence, and financial literacy have a positive relationship with the intention to adopt BNPL services in Malaysia. However, perceived risk has no significant relationship with the intention to adopt BNPL. Lastly, the study also figured out implications, limitations, and recommendations as references for regulators, researchers, and developers to help them sort out the current situation of BNPL services in Malaysia and the consumer behavior toward BNPL. 2023-04 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5536/1/fyp_BF_2023_CSH.pdf Chuah, Shian Huey and Koh, Jih Cheng and Puah, Irene Zheng Ying and Liew, Ka Seng and Liu, Yuan Kai (2023) The rise of buy-now-pay-later (BNPL) service in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/5536/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HB Economic Theory
HG Finance
T Technology (General)
spellingShingle HB Economic Theory
HG Finance
T Technology (General)
Chuah, Shian Huey
Koh, Jih Cheng
Puah, Irene Zheng Ying
Liew, Ka Seng
Liu, Yuan Kai
The rise of buy-now-pay-later (BNPL) service in Malaysia
description This study is aimed to find out the factors that affect the intention to adopt the Buy Now Pay Later (BNPL) Services in Malaysia. This study is using five factors (perceived ease of use, perceived usefulness, perceived risk, social influence, and financial literacy) to examine their significance to the intention to adopt BNPL in Malaysia by referring to TAM and UTAUT theory. We selected Malaysian citizens who were at the age above 18 years old, including users and non-users of BNPL as our target population. Our study collected 401 responses across Malaysia through online Google Forms and physical distribution of questionnaires. SPSS software is applied to examine the reliability and accuracy of data as well as find out the relationship between the dependent variable and independent variables. There are also various types of analyses, including the Pilot test, Cronbach’s Alpha, Pearson Correlation Analysis, and Multiple Regression Analysis are conducted in this study. The result analysis showed that perceived ease of use, perceived usefulness, social influence, and financial literacy have a positive relationship with the intention to adopt BNPL services in Malaysia. However, perceived risk has no significant relationship with the intention to adopt BNPL. Lastly, the study also figured out implications, limitations, and recommendations as references for regulators, researchers, and developers to help them sort out the current situation of BNPL services in Malaysia and the consumer behavior toward BNPL.
format Final Year Project / Dissertation / Thesis
author Chuah, Shian Huey
Koh, Jih Cheng
Puah, Irene Zheng Ying
Liew, Ka Seng
Liu, Yuan Kai
author_facet Chuah, Shian Huey
Koh, Jih Cheng
Puah, Irene Zheng Ying
Liew, Ka Seng
Liu, Yuan Kai
author_sort Chuah, Shian Huey
title The rise of buy-now-pay-later (BNPL) service in Malaysia
title_short The rise of buy-now-pay-later (BNPL) service in Malaysia
title_full The rise of buy-now-pay-later (BNPL) service in Malaysia
title_fullStr The rise of buy-now-pay-later (BNPL) service in Malaysia
title_full_unstemmed The rise of buy-now-pay-later (BNPL) service in Malaysia
title_sort rise of buy-now-pay-later (bnpl) service in malaysia
publishDate 2023
url http://eprints.utar.edu.my/5536/1/fyp_BF_2023_CSH.pdf
http://eprints.utar.edu.my/5536/
_version_ 1775627973891719168
score 13.211869

Similar Items