Factors influencing generation Z’s purchase intention of second-hand clothing in Malaysia
The fashion sector has a significant environmental effect which has encouraged second-hand clothing to be a solution to reduce the impact. As a result, thrifting has slowly become a trend worldwide, especially with Generation Z. As Generation Z is starting to be more conscious of sustainability issu...
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Main Authors: | Kho, Wen Yi, Ng, Ting Xuan |
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2023
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Subjects: | |
Online Access: | http://eprints.utar.edu.my/5449/1/fyp_MK_2023_NTX.pdf http://eprints.utar.edu.my/5449/ |
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