Factors influencing generation Z’s purchase intention of second-hand clothing in Malaysia

The fashion sector has a significant environmental effect which has encouraged second-hand clothing to be a solution to reduce the impact. As a result, thrifting has slowly become a trend worldwide, especially with Generation Z. As Generation Z is starting to be more conscious of sustainability issu...

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Bibliographic Details
Main Authors: Kho, Wen Yi, Ng, Ting Xuan
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
Online Access:http://eprints.utar.edu.my/5449/1/fyp_MK_2023_NTX.pdf
http://eprints.utar.edu.my/5449/
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