Competitive strategies framework for existing shopping malls in Malaysia
In Malaysia, a large number of shopping malls have sprung up like mushrooms in Klang Valley. The mushrooming of new shopping malls is accelerating the depreciation of the older, outdated and less trendy malls and this situation is transforming the retail sector into a red ocean. Retail sector especi...
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2020
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Online Access: | http://eprints.utar.edu.my/5165/1/1700655_FYP_Report_%2D_WEI_LING_CHAN.pdf http://eprints.utar.edu.my/5165/ |
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