Antecedents and outcome of consumer ethnocentrism towards Japanese convenience store
The purpose of this research study is to examine and investigate whether consumer ethnocentrism will affect purchase intention through mediating role of attitude towards foreign products in Japanese convenience store. The research background, problem statement, issues and others that related to the...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5157/1/Complete%2DFYP%2DCE%2DPrint.pdf http://eprints.utar.edu.my/5157/ |
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