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Malaysian young women preference of local and foreign cosmetic brands

Cosmetic industry has experienced tremendous growth in recent years as the demand for cosmetics is increasing. With globalization and technology advancement, foreign cosmetic brands become increasingly popular and local cosmetic firms in Malaysia could possibly be affected by this trend negatively....

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Main Authors: Kok, Yi Jing, Yap, Qian Yi
Format: Final Year Project / Dissertation / Thesis
Published: 2019
Subjects:
HF Commerce
Online Access:http://eprints.utar.edu.my/5141/1/FYP_Full_Written_Report_(Kok%26Yap).pdf
http://eprints.utar.edu.my/5141/
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spelling my-utar-eprints.51412023-02-24T12:33:33Z Malaysian young women preference of local and foreign cosmetic brands Kok, Yi Jing Yap, Qian Yi HF Commerce Cosmetic industry has experienced tremendous growth in recent years as the demand for cosmetics is increasing. With globalization and technology advancement, foreign cosmetic brands become increasingly popular and local cosmetic firms in Malaysia could possibly be affected by this trend negatively. Therefore, it is important for local cosmetic firms to pay attention and take note of the factors affecting consumers’ brand preferences. For this research, nine independent variables are being identified and investigated as the factors that will affect Malaysian young women’s cosmetic brand preferences. In this research, the researchers made use of nonprobability sampling techniques to collect data from target respondents. The target respondents are those young women aged between 18 and 35 years old. The sampling location is not limited to certain geographical location, but the researchers obtained most respondents from Klang Valley. Total 300 sets of questionnaires were successfully collected from target respondents. Primary data, such as questionnaire and secondary data, such as various journals and articles, were used to provide more accurate data for this research. By using SPSS version 19, researchers are able to analyze data and generate results for descriptive analysis, reliability test and inferential analysis. Lastly, the limitations of this research and the recommendations to enhance future research have been discussed in the last part. 2019 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5141/1/FYP_Full_Written_Report_(Kok%26Yap).pdf Kok, Yi Jing and Yap, Qian Yi (2019) Malaysian young women preference of local and foreign cosmetic brands. Final Year Project, UTAR. http://eprints.utar.edu.my/5141/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HF Commerce
spellingShingle HF Commerce
Kok, Yi Jing
Yap, Qian Yi
Malaysian young women preference of local and foreign cosmetic brands
description Cosmetic industry has experienced tremendous growth in recent years as the demand for cosmetics is increasing. With globalization and technology advancement, foreign cosmetic brands become increasingly popular and local cosmetic firms in Malaysia could possibly be affected by this trend negatively. Therefore, it is important for local cosmetic firms to pay attention and take note of the factors affecting consumers’ brand preferences. For this research, nine independent variables are being identified and investigated as the factors that will affect Malaysian young women’s cosmetic brand preferences. In this research, the researchers made use of nonprobability sampling techniques to collect data from target respondents. The target respondents are those young women aged between 18 and 35 years old. The sampling location is not limited to certain geographical location, but the researchers obtained most respondents from Klang Valley. Total 300 sets of questionnaires were successfully collected from target respondents. Primary data, such as questionnaire and secondary data, such as various journals and articles, were used to provide more accurate data for this research. By using SPSS version 19, researchers are able to analyze data and generate results for descriptive analysis, reliability test and inferential analysis. Lastly, the limitations of this research and the recommendations to enhance future research have been discussed in the last part.
format Final Year Project / Dissertation / Thesis
author Kok, Yi Jing
Yap, Qian Yi
author_facet Kok, Yi Jing
Yap, Qian Yi
author_sort Kok, Yi Jing
title Malaysian young women preference of local and foreign cosmetic brands
title_short Malaysian young women preference of local and foreign cosmetic brands
title_full Malaysian young women preference of local and foreign cosmetic brands
title_fullStr Malaysian young women preference of local and foreign cosmetic brands
title_full_unstemmed Malaysian young women preference of local and foreign cosmetic brands
title_sort malaysian young women preference of local and foreign cosmetic brands
publishDate 2019
url http://eprints.utar.edu.my/5141/1/FYP_Full_Written_Report_(Kok%26Yap).pdf
http://eprints.utar.edu.my/5141/
_version_ 1758954357536063488
score 13.211869

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