A study on factors affecting online shopping intention towards luxury products among generation Y in Malaysia
Luxury brands always have been comfortable with their traditional way of doing business through classical retail outlets that some are reluctant to change their mind set. Due to advance technology, more luxury brands have started to embrace digital communication and some are even actively engaging t...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5134/1/anna1505103veronica1505847.pdf http://eprints.utar.edu.my/5134/ |
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