The impact of live streamers’ social capital on viewers’ purchase intention
In 2020, the Covid-19 pandemic causes dramatic shifts in almost all industries, most notably the internet realm. Fewer people visit the business in person because they are urged to shop online instead. Customers are distancing themselves from traditional brick-and-mortar establishments. Because of t...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Online Access: | http://eprints.utar.edu.my/5077/1/Complete_Research_Project_Hong_Kai_Song.pdf http://eprints.utar.edu.my/5077/ |
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