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Behavioural intention to adopt mobile payment among Malaysian vs foreigner in Klang valley, Malaysia

The purpose is to investigate the factors that might influence the behavioural intention to adopt mobile payment among Malaysian versus Foreigner in Klang Valley, Malaysia. Performance expectancy, effort expectancy, subjective norm, convenience, and trust have been selected as independent variables...

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Main Author: Choong, Wei Lim
Format: Final Year Project / Dissertation / Thesis
Published: 2019
Subjects:
HF Commerce
Online Access:http://eprints.utar.edu.my/5071/1/CHOONG_WEI_LIM_1503328_.pdf
http://eprints.utar.edu.my/5071/
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spelling my-utar-eprints.50712023-02-27T06:16:14Z Behavioural intention to adopt mobile payment among Malaysian vs foreigner in Klang valley, Malaysia Choong, Wei Lim HF Commerce The purpose is to investigate the factors that might influence the behavioural intention to adopt mobile payment among Malaysian versus Foreigner in Klang Valley, Malaysia. Performance expectancy, effort expectancy, subjective norm, convenience, and trust have been selected as independent variables while adopting the behavioural intention of mobile payment as the dependent variable. In this research project, 393 Malaysian and Foreigner in Klang Valley have been surveyed through Google Form, and the data has been collected will be analysed. A software Statistical Package for Social Science (SPSS) has been used to analysed the result of the questionnaire and was illustrated in charts, measurements, and summaries. The study split the data into 3 different samples which are pooled sample comprised both Malaysian and Foreigner respondents, a Malaysia respondent sample and foreigner respondent sample. Each sample was tested individually. The results of multiple regression were later compared and analysed. The result showed that performance expectancy, effort expectancy, trust, and convenience have a significant positive relationship with the behavioural intention of the pooled sample, Malaysian sample, and foreigner sample. Interestingly, there was one independent variable that was insignificant to the behavioural intention which was the subjective norm. Limited time and resources give to conduct this study, difficult to search for foreigners to participate in this research. Other than that, there might be other potential factors that have a significant influence on the behavioural intention to adopt mobile payment among Malaysian and Foreigner in Klang Valley Malaysia which did not include in this research. For instance, habit, perceived risk, perceived benefit, etc. This study is significant to mobile payment service providers and marketers to have a better insight about an individual ‘s behavioural intention to adopt mobile payment. Other than that, it also provides a foundation for future researchers to have a further investigation in this area. Lastly, by having the knowledge in this area policymaker also able to make a better decision 2019 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5071/1/CHOONG_WEI_LIM_1503328_.pdf Choong, Wei Lim (2019) Behavioural intention to adopt mobile payment among Malaysian vs foreigner in Klang valley, Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/5071/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HF Commerce
spellingShingle HF Commerce
Choong, Wei Lim
Behavioural intention to adopt mobile payment among Malaysian vs foreigner in Klang valley, Malaysia
description The purpose is to investigate the factors that might influence the behavioural intention to adopt mobile payment among Malaysian versus Foreigner in Klang Valley, Malaysia. Performance expectancy, effort expectancy, subjective norm, convenience, and trust have been selected as independent variables while adopting the behavioural intention of mobile payment as the dependent variable. In this research project, 393 Malaysian and Foreigner in Klang Valley have been surveyed through Google Form, and the data has been collected will be analysed. A software Statistical Package for Social Science (SPSS) has been used to analysed the result of the questionnaire and was illustrated in charts, measurements, and summaries. The study split the data into 3 different samples which are pooled sample comprised both Malaysian and Foreigner respondents, a Malaysia respondent sample and foreigner respondent sample. Each sample was tested individually. The results of multiple regression were later compared and analysed. The result showed that performance expectancy, effort expectancy, trust, and convenience have a significant positive relationship with the behavioural intention of the pooled sample, Malaysian sample, and foreigner sample. Interestingly, there was one independent variable that was insignificant to the behavioural intention which was the subjective norm. Limited time and resources give to conduct this study, difficult to search for foreigners to participate in this research. Other than that, there might be other potential factors that have a significant influence on the behavioural intention to adopt mobile payment among Malaysian and Foreigner in Klang Valley Malaysia which did not include in this research. For instance, habit, perceived risk, perceived benefit, etc. This study is significant to mobile payment service providers and marketers to have a better insight about an individual ‘s behavioural intention to adopt mobile payment. Other than that, it also provides a foundation for future researchers to have a further investigation in this area. Lastly, by having the knowledge in this area policymaker also able to make a better decision
format Final Year Project / Dissertation / Thesis
author Choong, Wei Lim
author_facet Choong, Wei Lim
author_sort Choong, Wei Lim
title Behavioural intention to adopt mobile payment among Malaysian vs foreigner in Klang valley, Malaysia
title_short Behavioural intention to adopt mobile payment among Malaysian vs foreigner in Klang valley, Malaysia
title_full Behavioural intention to adopt mobile payment among Malaysian vs foreigner in Klang valley, Malaysia
title_fullStr Behavioural intention to adopt mobile payment among Malaysian vs foreigner in Klang valley, Malaysia
title_full_unstemmed Behavioural intention to adopt mobile payment among Malaysian vs foreigner in Klang valley, Malaysia
title_sort behavioural intention to adopt mobile payment among malaysian vs foreigner in klang valley, malaysia
publishDate 2019
url http://eprints.utar.edu.my/5071/1/CHOONG_WEI_LIM_1503328_.pdf
http://eprints.utar.edu.my/5071/
_version_ 1759693666832613376
score 13.211869

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