Antecedents and outcome of service recovery performance in service industry in Malaysia
Service recovery performance is efforts taken by organizations to bring back dissatisfied customers to a state of satisfaction. The purpose of this research is to study the antecedents and outcome of service recovery performance in service industry in Malaysia. The service industry in Malaysia is de...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5041/1/Report.pdf http://eprints.utar.edu.my/5041/ |
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