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A qualitative study on usage of social media among PR practitioner during Covid-19 pandemic in Malaysia

As Covid-19 pandemic happened, social media had been defined as one of the important communication tools that frequently used in the workplace, especially for public relations practitioners. People used social media to continue communicating and socializing with others even there are some consequenc...

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Main Authors: Lee, Brianna, Tai, Christine Xin Jie, Tan, Joanne Xin Yi, Liew, Shir Ying, Loo, Xin Rong
Format: Final Year Project / Dissertation / Thesis
Published: 2022
Subjects:
H Social Sciences (General)
HM Sociology
ZA Information resources
Online Access:http://eprints.utar.edu.my/4840/1/fyp_PR_2022_LB.pdf
http://eprints.utar.edu.my/4840/
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spelling my-utar-eprints.48402022-12-29T09:37:47Z A qualitative study on usage of social media among PR practitioner during Covid-19 pandemic in Malaysia Lee, Brianna Tai, Christine Xin Jie Tan, Joanne Xin Yi Liew, Shir Ying Loo, Xin Rong H Social Sciences (General) HM Sociology ZA Information resources As Covid-19 pandemic happened, social media had been defined as one of the important communication tools that frequently used in the workplace, especially for public relations practitioners. People used social media to continue communicating and socializing with others even there are some consequences brought by social media. A qualitative research approach will be conducted to explore the impact of social media usage among public relations practitioners and investigate the social media usage among public relations practitioners so that they are able to provide public relations practitioners a better understanding about how they can use social media strategically to further the organization’s goals and objectives. As such, 5 public relations practitioners from non-government PR agencies in Malaysia were sampled. In-depth interview method was chosen for this research study while thematic analysis methodology used to analyze the data collected by the samples. Through the thematic analysis, we found that there are seven usages and nine impacts of social media among the PR practitioners during the Covid-19 pandemic. The discussion has been made by referring to the other journal studies and there are some similarities and differences compared to the other studies. 2022-01 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/4840/1/fyp_PR_2022_LB.pdf Lee, Brianna and Tai, Christine Xin Jie and Tan, Joanne Xin Yi and Liew, Shir Ying and Loo, Xin Rong (2022) A qualitative study on usage of social media among PR practitioner during Covid-19 pandemic in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/4840/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic H Social Sciences (General)
HM Sociology
ZA Information resources
spellingShingle H Social Sciences (General)
HM Sociology
ZA Information resources
Lee, Brianna
Tai, Christine Xin Jie
Tan, Joanne Xin Yi
Liew, Shir Ying
Loo, Xin Rong
A qualitative study on usage of social media among PR practitioner during Covid-19 pandemic in Malaysia
description As Covid-19 pandemic happened, social media had been defined as one of the important communication tools that frequently used in the workplace, especially for public relations practitioners. People used social media to continue communicating and socializing with others even there are some consequences brought by social media. A qualitative research approach will be conducted to explore the impact of social media usage among public relations practitioners and investigate the social media usage among public relations practitioners so that they are able to provide public relations practitioners a better understanding about how they can use social media strategically to further the organization’s goals and objectives. As such, 5 public relations practitioners from non-government PR agencies in Malaysia were sampled. In-depth interview method was chosen for this research study while thematic analysis methodology used to analyze the data collected by the samples. Through the thematic analysis, we found that there are seven usages and nine impacts of social media among the PR practitioners during the Covid-19 pandemic. The discussion has been made by referring to the other journal studies and there are some similarities and differences compared to the other studies.
format Final Year Project / Dissertation / Thesis
author Lee, Brianna
Tai, Christine Xin Jie
Tan, Joanne Xin Yi
Liew, Shir Ying
Loo, Xin Rong
author_facet Lee, Brianna
Tai, Christine Xin Jie
Tan, Joanne Xin Yi
Liew, Shir Ying
Loo, Xin Rong
author_sort Lee, Brianna
title A qualitative study on usage of social media among PR practitioner during Covid-19 pandemic in Malaysia
title_short A qualitative study on usage of social media among PR practitioner during Covid-19 pandemic in Malaysia
title_full A qualitative study on usage of social media among PR practitioner during Covid-19 pandemic in Malaysia
title_fullStr A qualitative study on usage of social media among PR practitioner during Covid-19 pandemic in Malaysia
title_full_unstemmed A qualitative study on usage of social media among PR practitioner during Covid-19 pandemic in Malaysia
title_sort qualitative study on usage of social media among pr practitioner during covid-19 pandemic in malaysia
publishDate 2022
url http://eprints.utar.edu.my/4840/1/fyp_PR_2022_LB.pdf
http://eprints.utar.edu.my/4840/
_version_ 1753793025340866560
score 13.211869

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