Digital-only bank mobile application development in Malaysia: enhancing customer experience
Customers’ digital lives are being accelerated nowadays, thanks to increased internet penetration, smartphone use, and access to wider networks. In this environment, traditional banks confront a major problem in sustaining and growing their business in the face of digital disruption and the rise of...
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| Format: | Final Year Project / Dissertation / Thesis |
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2022
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| Online Access: | http://eprints.utar.edu.my/4734/1/fyp_IB_2022_CHM.pdf http://eprints.utar.edu.my/4734/ |
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