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Social media use of electronic commerce in digital economy development

After the impact of the COVID—19 outbreaks, Malaysia implemented an economic lockdown to cope with the impact. As a result, businesses went through digitalization to survive. As a growing e-commerce platform, social media has significantly played an important role in digital economy. However, Malays...

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Main Authors: Khoo, Wan Yi, Ong, Tze Yee, Tan, Jia Yun, Woon, Shi Huan
Format: Final Year Project / Dissertation / Thesis
Published: 2022
Subjects:
HB Economic Theory
Online Access:http://eprints.utar.edu.my/4567/1/fyp_FE_2022_KWY.pdf
http://eprints.utar.edu.my/4567/
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spelling my-utar-eprints.45672022-09-14T09:42:56Z Social media use of electronic commerce in digital economy development Khoo, Wan Yi Ong, Tze Yee Tan, Jia Yun Woon, Shi Huan HB Economic Theory After the impact of the COVID—19 outbreaks, Malaysia implemented an economic lockdown to cope with the impact. As a result, businesses went through digitalization to survive. As a growing e-commerce platform, social media has significantly played an important role in digital economy. However, Malaysia’s social commerce is still in the initial stage of growing social commerce. Hence, this study is investigating the contributing factors of social commerce and digital economy. Perceived ease of use, perceived usefulness, perceived credibility, perceived information quality, and perceived social impact are the hypothesized contributing factors. Primary data collection via online questionnaires is conducted to study this topic, 400 samples are collected from adults Malaysian. SEM-PLS is used to analyzed the data collected. As a result, perceived usefulness, perceived social impact, perceived credibility is having significant relationship with the social commerce usage. On the contrary, perceived ease of use and perceived information quality are having an insignificant relationship with the actual usage of social commerce. Perceived risk and confidence level of the information on social media prompted this result. 2022-04-28 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/4567/1/fyp_FE_2022_KWY.pdf Khoo, Wan Yi and Ong, Tze Yee and Tan, Jia Yun and Woon, Shi Huan (2022) Social media use of electronic commerce in digital economy development. Final Year Project, UTAR. http://eprints.utar.edu.my/4567/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HB Economic Theory
spellingShingle HB Economic Theory
Khoo, Wan Yi
Ong, Tze Yee
Tan, Jia Yun
Woon, Shi Huan
Social media use of electronic commerce in digital economy development
description After the impact of the COVID—19 outbreaks, Malaysia implemented an economic lockdown to cope with the impact. As a result, businesses went through digitalization to survive. As a growing e-commerce platform, social media has significantly played an important role in digital economy. However, Malaysia’s social commerce is still in the initial stage of growing social commerce. Hence, this study is investigating the contributing factors of social commerce and digital economy. Perceived ease of use, perceived usefulness, perceived credibility, perceived information quality, and perceived social impact are the hypothesized contributing factors. Primary data collection via online questionnaires is conducted to study this topic, 400 samples are collected from adults Malaysian. SEM-PLS is used to analyzed the data collected. As a result, perceived usefulness, perceived social impact, perceived credibility is having significant relationship with the social commerce usage. On the contrary, perceived ease of use and perceived information quality are having an insignificant relationship with the actual usage of social commerce. Perceived risk and confidence level of the information on social media prompted this result.
format Final Year Project / Dissertation / Thesis
author Khoo, Wan Yi
Ong, Tze Yee
Tan, Jia Yun
Woon, Shi Huan
author_facet Khoo, Wan Yi
Ong, Tze Yee
Tan, Jia Yun
Woon, Shi Huan
author_sort Khoo, Wan Yi
title Social media use of electronic commerce in digital economy development
title_short Social media use of electronic commerce in digital economy development
title_full Social media use of electronic commerce in digital economy development
title_fullStr Social media use of electronic commerce in digital economy development
title_full_unstemmed Social media use of electronic commerce in digital economy development
title_sort social media use of electronic commerce in digital economy development
publishDate 2022
url http://eprints.utar.edu.my/4567/1/fyp_FE_2022_KWY.pdf
http://eprints.utar.edu.my/4567/
_version_ 1744358165025128448
score 13.211869

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