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Willingness to adopt mobile wallet in Malaysia

A mobile wallet is a part of financial technology (FinTech) products. A mobile wallet is an electronic wallet that can make financial transactions. Mobile wallet adoption of Malaysian consumers still in the infant stage. It is a lower adoption rate as compared with other countries, such as China and...

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Main Author: Chua, Chang Jin
Format: Final Year Project / Dissertation / Thesis
Published: 2021
Subjects:
HM Sociology
Online Access:http://eprints.utar.edu.my/4433/1/Completed_thesis_%2D_Chua_(signed).pdf
http://eprints.utar.edu.my/4433/
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spelling my-utar-eprints.44332022-06-29T11:42:28Z Willingness to adopt mobile wallet in Malaysia Chua, Chang Jin HM Sociology A mobile wallet is a part of financial technology (FinTech) products. A mobile wallet is an electronic wallet that can make financial transactions. Mobile wallet adoption of Malaysian consumers still in the infant stage. It is a lower adoption rate as compared with other countries, such as China and India. The studies that related the factors affecting the mobile wallet adoption in the Malaysia context are less. Hence, it is crucial to study the willingness to adopt mobile wallet among the consumers. The research objectives are 1) to identify the factors affecting the consumers’ willingness to adopt mobile wallet in Malaysia, 2) to analyse the relationships between perceived usefulness, perceived ease of use, perceived security, social influence, price value, social media, brand image, and behavioural intention to use with the willingness to adopt mobile wallet, and 3) to investigate the relationship between the behavioural intention to use mobile wallet and willingness to adopt mobile wallet in Malaysia. The data collected by online questionnaires. Data analysis used descriptive analysis, correlation analysis, homogeneity test, reliability test, multiple regression analysis, multivariate analysis, and hypothesis testing. The results showed that perceived usefulness, perceived ease of use, social influence, and brand image have a significant influence on the consumers’ behavioural to use the mobile wallet, and also the consumers’ behavioural has significantly influenced toward willingness to adopt mobile wallet. The mobile wallet companies could make the appropriate marketing decision in designing a more personalized mobile wallet to Malaysian consumers. The findings might support the government to generate the formative digital payment policies to motivate mobile wallet adoption toward a cashless nation in the South East Asia region. The government should support the dynamic development of the mobile wallet market and protect the benefits of consumers with the effective rules and regulations. 2021-12-08 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/4433/1/Completed_thesis_%2D_Chua_(signed).pdf Chua, Chang Jin (2021) Willingness to adopt mobile wallet in Malaysia. Master dissertation/thesis, UTAR. http://eprints.utar.edu.my/4433/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HM Sociology
spellingShingle HM Sociology
Chua, Chang Jin
Willingness to adopt mobile wallet in Malaysia
description A mobile wallet is a part of financial technology (FinTech) products. A mobile wallet is an electronic wallet that can make financial transactions. Mobile wallet adoption of Malaysian consumers still in the infant stage. It is a lower adoption rate as compared with other countries, such as China and India. The studies that related the factors affecting the mobile wallet adoption in the Malaysia context are less. Hence, it is crucial to study the willingness to adopt mobile wallet among the consumers. The research objectives are 1) to identify the factors affecting the consumers’ willingness to adopt mobile wallet in Malaysia, 2) to analyse the relationships between perceived usefulness, perceived ease of use, perceived security, social influence, price value, social media, brand image, and behavioural intention to use with the willingness to adopt mobile wallet, and 3) to investigate the relationship between the behavioural intention to use mobile wallet and willingness to adopt mobile wallet in Malaysia. The data collected by online questionnaires. Data analysis used descriptive analysis, correlation analysis, homogeneity test, reliability test, multiple regression analysis, multivariate analysis, and hypothesis testing. The results showed that perceived usefulness, perceived ease of use, social influence, and brand image have a significant influence on the consumers’ behavioural to use the mobile wallet, and also the consumers’ behavioural has significantly influenced toward willingness to adopt mobile wallet. The mobile wallet companies could make the appropriate marketing decision in designing a more personalized mobile wallet to Malaysian consumers. The findings might support the government to generate the formative digital payment policies to motivate mobile wallet adoption toward a cashless nation in the South East Asia region. The government should support the dynamic development of the mobile wallet market and protect the benefits of consumers with the effective rules and regulations.
format Final Year Project / Dissertation / Thesis
author Chua, Chang Jin
author_facet Chua, Chang Jin
author_sort Chua, Chang Jin
title Willingness to adopt mobile wallet in Malaysia
title_short Willingness to adopt mobile wallet in Malaysia
title_full Willingness to adopt mobile wallet in Malaysia
title_fullStr Willingness to adopt mobile wallet in Malaysia
title_full_unstemmed Willingness to adopt mobile wallet in Malaysia
title_sort willingness to adopt mobile wallet in malaysia
publishDate 2021
url http://eprints.utar.edu.my/4433/1/Completed_thesis_%2D_Chua_(signed).pdf
http://eprints.utar.edu.my/4433/
_version_ 1738515199062704128
score 13.211869

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