Rational versus emotional appeals for smartphone advertisement in triggering UTAR undergraduates purchase intention
In an era where technology advanced at unprecedented rates, people prefer to use new media for information searching as compared to legacy media. Especially for young adults, they will use their smartphone for accessing commercials, make purchases, conduct research, and operate online businesses. Th...
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| Main Authors: | , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4028/1/fyp_AV_2020_YWT_%2D_1801369.pdf http://eprints.utar.edu.my/4028/ |
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