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Public intention to participate in donation crowdfunding

This research seeks to understand factors affecting the public intention to participate in donation crowdfunding by adopting variables such as attitude, subjective norm, perceived behavioral control, empathy and trust. Online survey questionnaires have been distributed to Internet users from Malaysi...

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Main Authors: Tan, Evelyn Ching Yee, Kok, Zi Qing, Lim, Chia Wan, Tiew, Kim Hooi
Format: Final Year Project / Dissertation / Thesis
Published: 2020
Subjects:
HG Finance
Online Access:http://eprints.utar.edu.my/4015/1/fyp_FN_2020_TECY_%2D_1706339.pdf
http://eprints.utar.edu.my/4015/
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spelling my-utar-eprints.40152021-03-10T12:37:12Z Public intention to participate in donation crowdfunding Tan, Evelyn Ching Yee Kok, Zi Qing Lim, Chia Wan Tiew, Kim Hooi HG Finance This research seeks to understand factors affecting the public intention to participate in donation crowdfunding by adopting variables such as attitude, subjective norm, perceived behavioral control, empathy and trust. Online survey questionnaires have been distributed to Internet users from Malaysia, of which 400 valid responses are collected and used as the data for our study. Multiple regression analysis is used to analyze the data collected from the respondents using Statistical Package for Social Science (SPSS) version 26. Our result indicates that attitude, subjective norm, empathy and trust is significant in explaining the intention to participate in donation crowdfunding. The significant variables are all positively correlated, which are consistent with the hypothesis of the study. Perceived behavioral control is the sole variable that is found to be insignificant in explaining the intention to participate in donation crowdfunding. This study will help individuals in improving the success of donation crowdfunding, and provide further insights on the donation crowdfunding phenomenon to future researchers. 2020-08-30 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/4015/1/fyp_FN_2020_TECY_%2D_1706339.pdf Tan, Evelyn Ching Yee and Kok, Zi Qing and Lim, Chia Wan and Tiew, Kim Hooi (2020) Public intention to participate in donation crowdfunding. Final Year Project, UTAR. http://eprints.utar.edu.my/4015/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HG Finance
spellingShingle HG Finance
Tan, Evelyn Ching Yee
Kok, Zi Qing
Lim, Chia Wan
Tiew, Kim Hooi
Public intention to participate in donation crowdfunding
description This research seeks to understand factors affecting the public intention to participate in donation crowdfunding by adopting variables such as attitude, subjective norm, perceived behavioral control, empathy and trust. Online survey questionnaires have been distributed to Internet users from Malaysia, of which 400 valid responses are collected and used as the data for our study. Multiple regression analysis is used to analyze the data collected from the respondents using Statistical Package for Social Science (SPSS) version 26. Our result indicates that attitude, subjective norm, empathy and trust is significant in explaining the intention to participate in donation crowdfunding. The significant variables are all positively correlated, which are consistent with the hypothesis of the study. Perceived behavioral control is the sole variable that is found to be insignificant in explaining the intention to participate in donation crowdfunding. This study will help individuals in improving the success of donation crowdfunding, and provide further insights on the donation crowdfunding phenomenon to future researchers.
format Final Year Project / Dissertation / Thesis
author Tan, Evelyn Ching Yee
Kok, Zi Qing
Lim, Chia Wan
Tiew, Kim Hooi
author_facet Tan, Evelyn Ching Yee
Kok, Zi Qing
Lim, Chia Wan
Tiew, Kim Hooi
author_sort Tan, Evelyn Ching Yee
title Public intention to participate in donation crowdfunding
title_short Public intention to participate in donation crowdfunding
title_full Public intention to participate in donation crowdfunding
title_fullStr Public intention to participate in donation crowdfunding
title_full_unstemmed Public intention to participate in donation crowdfunding
title_sort public intention to participate in donation crowdfunding
publishDate 2020
url http://eprints.utar.edu.my/4015/1/fyp_FN_2020_TECY_%2D_1706339.pdf
http://eprints.utar.edu.my/4015/
_version_ 1695535849870983168
score 13.211869

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