Factors affecting willingness to pay for green products among undergraduate students in UTAR
Even though green products play an important role in reducing the environmental problems, the consumers’ low willingness to pay for green products has caused the global demand for green products to be lower than expected. Therefore, many studies concerning the willingness to pay for green products h...
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| Main Authors: | , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3992/1/fyp_FE_2020_LZH_%2D_1601314.pdf http://eprints.utar.edu.my/3992/ |
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