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Motivations and satisfaction: a study on YouTube use among children

Nowadays, young people especially children love to spent time on YouTube. However, The Malaysian Communications and Multimedia Commission (MCMC) showed 45.3% of Internet user that visited YouTube in 2017 which ranking in third place among 10 social networking site as a video sharing platform that ch...

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Main Authors: Lien, Kim Yean, Liew, Swet Li, Wong, Chun Siong, Yee, An Li, Yoon, Chee Cong
Format: Final Year Project / Dissertation / Thesis
Published: 2019
Subjects:
BF Psychology
Online Access:http://eprints.utar.edu.my/3460/1/fyp_PR_2019_LKY.pdf
http://eprints.utar.edu.my/3460/
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spelling my-utar-eprints.34602019-08-01T15:32:20Z Motivations and satisfaction: a study on YouTube use among children Lien, Kim Yean Liew, Swet Li Wong, Chun Siong Yee, An Li Yoon, Chee Cong BF Psychology Nowadays, young people especially children love to spent time on YouTube. However, The Malaysian Communications and Multimedia Commission (MCMC) showed 45.3% of Internet user that visited YouTube in 2017 which ranking in third place among 10 social networking site as a video sharing platform that children spent more time on it. This study aims to evaluate the relationship between the use of YouTube and the children’s satisfaction. Besides, researchers also examine the relationship between motivations and satisfaction of children’s use on YouTube. Uses and Gratifications theory is using to examine the motivations and satisfactions of YouTube use among children. Quantitative method is chosen for this study by to distributing a total of 152 questionnaires to children aged 10 to 12 years old from two primary schools in Kampar area – SJK (C) Kampung Bali and SK Methodist ACS Kampar. Consecutive sampling method is adopted in selecting sample. Throughout this study, the main motivation for children to use YouTube is information seeking, followed by entertainment and convenience of YouTube use. Thus, a strong and positive relationship is found out between motivations and satisfaction of children in this research. In this study, students and teachers are the main beneficial since YouTube can contribute to learning and teaching process since the findings of this study is information seeking, teachers can engage YouTube in learning and teaching process. 2019-03-27 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/3460/1/fyp_PR_2019_LKY.pdf Lien, Kim Yean and Liew, Swet Li and Wong, Chun Siong and Yee, An Li and Yoon, Chee Cong (2019) Motivations and satisfaction: a study on YouTube use among children. Final Year Project, UTAR. http://eprints.utar.edu.my/3460/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic BF Psychology
spellingShingle BF Psychology
Lien, Kim Yean
Liew, Swet Li
Wong, Chun Siong
Yee, An Li
Yoon, Chee Cong
Motivations and satisfaction: a study on YouTube use among children
description Nowadays, young people especially children love to spent time on YouTube. However, The Malaysian Communications and Multimedia Commission (MCMC) showed 45.3% of Internet user that visited YouTube in 2017 which ranking in third place among 10 social networking site as a video sharing platform that children spent more time on it. This study aims to evaluate the relationship between the use of YouTube and the children’s satisfaction. Besides, researchers also examine the relationship between motivations and satisfaction of children’s use on YouTube. Uses and Gratifications theory is using to examine the motivations and satisfactions of YouTube use among children. Quantitative method is chosen for this study by to distributing a total of 152 questionnaires to children aged 10 to 12 years old from two primary schools in Kampar area – SJK (C) Kampung Bali and SK Methodist ACS Kampar. Consecutive sampling method is adopted in selecting sample. Throughout this study, the main motivation for children to use YouTube is information seeking, followed by entertainment and convenience of YouTube use. Thus, a strong and positive relationship is found out between motivations and satisfaction of children in this research. In this study, students and teachers are the main beneficial since YouTube can contribute to learning and teaching process since the findings of this study is information seeking, teachers can engage YouTube in learning and teaching process.
format Final Year Project / Dissertation / Thesis
author Lien, Kim Yean
Liew, Swet Li
Wong, Chun Siong
Yee, An Li
Yoon, Chee Cong
author_facet Lien, Kim Yean
Liew, Swet Li
Wong, Chun Siong
Yee, An Li
Yoon, Chee Cong
author_sort Lien, Kim Yean
title Motivations and satisfaction: a study on YouTube use among children
title_short Motivations and satisfaction: a study on YouTube use among children
title_full Motivations and satisfaction: a study on YouTube use among children
title_fullStr Motivations and satisfaction: a study on YouTube use among children
title_full_unstemmed Motivations and satisfaction: a study on YouTube use among children
title_sort motivations and satisfaction: a study on youtube use among children
publishDate 2019
url http://eprints.utar.edu.my/3460/1/fyp_PR_2019_LKY.pdf
http://eprints.utar.edu.my/3460/
_version_ 1646031174656589824
score 13.211869

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