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Exploring the factors that contribute to attitude change in communication among young adults

The study explored on the factors that contribute to attitude change among young adults in communication by constructing three different objectives. First, is to study the people understanding on persuasive communication. Secondly, researchers determine the factors that influencing young adults’ att...

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Main Authors: Gim, Yuen Ching, Gwee, Jing Xuan, Ho, Wai Khang, Lee, Say Yik, Lim, Tiong Lei
Format: Final Year Project / Dissertation / Thesis
Published: 2018
Subjects:
HM Sociology
Online Access:http://eprints.utar.edu.my/3436/1/fyp_PR_2018_GYC.pdf
http://eprints.utar.edu.my/3436/
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id my-utar-eprints.3436
record_format eprints
spelling my-utar-eprints.34362019-07-31T11:02:57Z Exploring the factors that contribute to attitude change in communication among young adults Gim, Yuen Ching Gwee, Jing Xuan Ho, Wai Khang Lee, Say Yik Lim, Tiong Lei HM Sociology The study explored on the factors that contribute to attitude change among young adults in communication by constructing three different objectives. First, is to study the people understanding on persuasive communication. Secondly, researchers determine the factors that influencing young adults’ attitude change in communications. In addition, researchers also find out the biggest communications influencer on young adults’ attitude change. The data was collected through semi-structured interview that conducted through five informants using non-probability sampling as the sampling technique where subject have been selected were based on the convenience of accessibility and proximity of researchers. The information selection was young adults aged between 20 to 30 years old regardless race and gender. The research had found parents, peers, media, personage and environment are the factors that contribute to young adults’ attitude change in communication. However, peers was found to have the biggest influence in the research than other factors. 2018-08-20 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/3436/1/fyp_PR_2018_GYC.pdf Gim, Yuen Ching and Gwee, Jing Xuan and Ho, Wai Khang and Lee, Say Yik and Lim, Tiong Lei (2018) Exploring the factors that contribute to attitude change in communication among young adults. Final Year Project, UTAR. http://eprints.utar.edu.my/3436/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HM Sociology
spellingShingle HM Sociology
Gim, Yuen Ching
Gwee, Jing Xuan
Ho, Wai Khang
Lee, Say Yik
Lim, Tiong Lei
Exploring the factors that contribute to attitude change in communication among young adults
description The study explored on the factors that contribute to attitude change among young adults in communication by constructing three different objectives. First, is to study the people understanding on persuasive communication. Secondly, researchers determine the factors that influencing young adults’ attitude change in communications. In addition, researchers also find out the biggest communications influencer on young adults’ attitude change. The data was collected through semi-structured interview that conducted through five informants using non-probability sampling as the sampling technique where subject have been selected were based on the convenience of accessibility and proximity of researchers. The information selection was young adults aged between 20 to 30 years old regardless race and gender. The research had found parents, peers, media, personage and environment are the factors that contribute to young adults’ attitude change in communication. However, peers was found to have the biggest influence in the research than other factors.
format Final Year Project / Dissertation / Thesis
author Gim, Yuen Ching
Gwee, Jing Xuan
Ho, Wai Khang
Lee, Say Yik
Lim, Tiong Lei
author_facet Gim, Yuen Ching
Gwee, Jing Xuan
Ho, Wai Khang
Lee, Say Yik
Lim, Tiong Lei
author_sort Gim, Yuen Ching
title Exploring the factors that contribute to attitude change in communication among young adults
title_short Exploring the factors that contribute to attitude change in communication among young adults
title_full Exploring the factors that contribute to attitude change in communication among young adults
title_fullStr Exploring the factors that contribute to attitude change in communication among young adults
title_full_unstemmed Exploring the factors that contribute to attitude change in communication among young adults
title_sort exploring the factors that contribute to attitude change in communication among young adults
publishDate 2018
url http://eprints.utar.edu.my/3436/1/fyp_PR_2018_GYC.pdf
http://eprints.utar.edu.my/3436/
_version_ 1646031167770591232
score 13.211869

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