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A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust

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Bibliographic Details
Main Author: Cham, Tat Huei
Format: Final Year Project / Dissertation / Thesis
Published: 2016
Subjects:
HF Commerce
Online Access:http://eprints.utar.edu.my/2187/1/Cham_Tat_Huei_12UKD00017.pdf
http://eprints.utar.edu.my/2187/
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spelling my-utar-eprints.21872019-04-16T11:30:07Z A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust Cham, Tat Huei HF Commerce 2016 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/2187/1/Cham_Tat_Huei_12UKD00017.pdf Cham, Tat Huei (2016) A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust. PhD thesis, UTAR. http://eprints.utar.edu.my/2187/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HF Commerce
spellingShingle HF Commerce
Cham, Tat Huei
A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust
format Final Year Project / Dissertation / Thesis
author Cham, Tat Huei
author_facet Cham, Tat Huei
author_sort Cham, Tat Huei
title A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust
title_short A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust
title_full A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust
title_fullStr A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust
title_full_unstemmed A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust
title_sort study of medical tourists’ behavioural intention in relation to hospital brand image and the mediating effects of perceived value and trust
publishDate 2016
url http://eprints.utar.edu.my/2187/1/Cham_Tat_Huei_12UKD00017.pdf
http://eprints.utar.edu.my/2187/
_version_ 1646030862487126016
score 13.211869

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