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Representation of business culture in selected Malaysian short stories

Globalisation has brought numerous changes in all aspects of life especially in the economic sector. For the past few decades, the importance of economic growth and achievement has become the “obsession” of people around the world. Malaysia is no exception to this economic globalisation whirlwind. A...

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Main Authors: Zanirah, Wahab, Radzuwan, Ab Rashid
Format: Article
Language:English
Published: Australian International Academic Centre PTY LTD 2016
Subjects:
HF Commerce
Online Access:http://eprints.unisza.edu.my/7542/1/FH02-FBK-16-06459.jpg
http://eprints.unisza.edu.my/7542/
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spelling my-unisza-ir.75422022-09-13T05:30:37Z http://eprints.unisza.edu.my/7542/ Representation of business culture in selected Malaysian short stories Zanirah, Wahab Radzuwan, Ab Rashid HF Commerce Globalisation has brought numerous changes in all aspects of life especially in the economic sector. For the past few decades, the importance of economic growth and achievement has become the “obsession” of people around the world. Malaysia is no exception to this economic globalisation whirlwind. As well-known business hub with cutting edge technologies and blooming business enterprises, economic globalisation has shifted the way Malaysian society view things or connect with one another. This paper explores how business culture is represented in Malaysian short stories as well as examines the stand of the writers regarding the impact of economic globalisation on their society. In doing so, this paper compares and critically analyses three - selected short stories in the light of globalisation theory. The five main characteristics of globalisation namely, internationalisation, liberalisation, universalisation, westernisation and deterritorialisation are taken into account while dissecting these literary works. From the analysis, each writer voices out similar concerns regarding the impact of economic globalisation on their society. Malaysian fictions are preoccupied with the erosion of good values and the nation’s physical changes due to economic globalisation. The parallel stand demonstrates that regardless of their ethnicity and gender, they react uniformly to the changes. Australian International Academic Centre PTY LTD 2016 Article PeerReviewed image en http://eprints.unisza.edu.my/7542/1/FH02-FBK-16-06459.jpg Zanirah, Wahab and Radzuwan, Ab Rashid (2016) Representation of business culture in selected Malaysian short stories. International Journal of Applied Linguistics and English Literature, 5 (6). pp. 147-151. ISSN 22003592
institution Universiti Sultan Zainal Abidin
building UNISZA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sultan Zainal Abidin
content_source UNISZA Institutional Repository
url_provider https://eprints.unisza.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Zanirah, Wahab
Radzuwan, Ab Rashid
Representation of business culture in selected Malaysian short stories
description Globalisation has brought numerous changes in all aspects of life especially in the economic sector. For the past few decades, the importance of economic growth and achievement has become the “obsession” of people around the world. Malaysia is no exception to this economic globalisation whirlwind. As well-known business hub with cutting edge technologies and blooming business enterprises, economic globalisation has shifted the way Malaysian society view things or connect with one another. This paper explores how business culture is represented in Malaysian short stories as well as examines the stand of the writers regarding the impact of economic globalisation on their society. In doing so, this paper compares and critically analyses three - selected short stories in the light of globalisation theory. The five main characteristics of globalisation namely, internationalisation, liberalisation, universalisation, westernisation and deterritorialisation are taken into account while dissecting these literary works. From the analysis, each writer voices out similar concerns regarding the impact of economic globalisation on their society. Malaysian fictions are preoccupied with the erosion of good values and the nation’s physical changes due to economic globalisation. The parallel stand demonstrates that regardless of their ethnicity and gender, they react uniformly to the changes.
format Article
author Zanirah, Wahab
Radzuwan, Ab Rashid
author_facet Zanirah, Wahab
Radzuwan, Ab Rashid
author_sort Zanirah, Wahab
title Representation of business culture in selected Malaysian short stories
title_short Representation of business culture in selected Malaysian short stories
title_full Representation of business culture in selected Malaysian short stories
title_fullStr Representation of business culture in selected Malaysian short stories
title_full_unstemmed Representation of business culture in selected Malaysian short stories
title_sort representation of business culture in selected malaysian short stories
publisher Australian International Academic Centre PTY LTD
publishDate 2016
url http://eprints.unisza.edu.my/7542/1/FH02-FBK-16-06459.jpg
http://eprints.unisza.edu.my/7542/
_version_ 1744358606229209088
score 13.211869

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