Cover Image

Exploring the items for measuring the marketing information system construct: An exploratory factor analysis

One of the most important factors that affect the decision-making process is the Information system (IS) in any given institution. Accordingly, IS in any institution is closely matching the heart role in a human body. The aim of this research is to perform instrument validation through exploratory...

Full description

Saved in:
Bibliographic Details
Main Authors: Zainudin, Awang, Amged Saleh, Shkeer
Format: Article
Language:English
Published: 2019
Subjects:
HF Commerce
Online Access:http://eprints.unisza.edu.my/6526/1/FH02-FPP-19-31648.pdf
http://eprints.unisza.edu.my/6526/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-unisza-ir.6526
record_format eprints
spelling my-unisza-ir.65262022-03-23T07:58:41Z http://eprints.unisza.edu.my/6526/ Exploring the items for measuring the marketing information system construct: An exploratory factor analysis Zainudin, Awang Amged Saleh, Shkeer HF Commerce One of the most important factors that affect the decision-making process is the Information system (IS) in any given institution. Accordingly, IS in any institution is closely matching the heart role in a human body. The aim of this research is to perform instrument validation through exploratory factor analysis (EFA). The questionnaire used in this study is adapted from two different studies: Bahloul (2011) and Al-Adamat (2015). It consists of of seven sub-constructs; after the questionnaire was distributed, 100 responses were collected to do the EFA. EFA was done for each construct separately. The results show that all of the seven constructs have one component or dimension, The factor loading for every item in each construct is >0.6, Bartlett’s Test of Sphericity was <0.05 for all the constructs, which is Significant (P-value < 0.05). Kaiser-Meyer-Olkin Measure of Sampling Adequacy was higher than 0.6 for all the constructs, and this means that the sample size is adequate. Cronbach’s Alpha test was higher than 0.7 for the entire constructs’ items, which means that these items are all reliable. This study found a valid and reliable instrument for measuring the effectiveness of marketing IS components in the decision-making process. 2019-12 Article PeerReviewed text en http://eprints.unisza.edu.my/6526/1/FH02-FPP-19-31648.pdf Zainudin, Awang and Amged Saleh, Shkeer (2019) Exploring the items for measuring the marketing information system construct: An exploratory factor analysis. International Review of Management and Marketing, 9 (6). pp. 1-11. ISSN 2146-4405
institution Universiti Sultan Zainal Abidin
building UNISZA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sultan Zainal Abidin
content_source UNISZA Institutional Repository
url_provider https://eprints.unisza.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Zainudin, Awang
Amged Saleh, Shkeer
Exploring the items for measuring the marketing information system construct: An exploratory factor analysis
description One of the most important factors that affect the decision-making process is the Information system (IS) in any given institution. Accordingly, IS in any institution is closely matching the heart role in a human body. The aim of this research is to perform instrument validation through exploratory factor analysis (EFA). The questionnaire used in this study is adapted from two different studies: Bahloul (2011) and Al-Adamat (2015). It consists of of seven sub-constructs; after the questionnaire was distributed, 100 responses were collected to do the EFA. EFA was done for each construct separately. The results show that all of the seven constructs have one component or dimension, The factor loading for every item in each construct is >0.6, Bartlett’s Test of Sphericity was <0.05 for all the constructs, which is Significant (P-value < 0.05). Kaiser-Meyer-Olkin Measure of Sampling Adequacy was higher than 0.6 for all the constructs, and this means that the sample size is adequate. Cronbach’s Alpha test was higher than 0.7 for the entire constructs’ items, which means that these items are all reliable. This study found a valid and reliable instrument for measuring the effectiveness of marketing IS components in the decision-making process.
format Article
author Zainudin, Awang
Amged Saleh, Shkeer
author_facet Zainudin, Awang
Amged Saleh, Shkeer
author_sort Zainudin, Awang
title Exploring the items for measuring the marketing information system construct: An exploratory factor analysis
title_short Exploring the items for measuring the marketing information system construct: An exploratory factor analysis
title_full Exploring the items for measuring the marketing information system construct: An exploratory factor analysis
title_fullStr Exploring the items for measuring the marketing information system construct: An exploratory factor analysis
title_full_unstemmed Exploring the items for measuring the marketing information system construct: An exploratory factor analysis
title_sort exploring the items for measuring the marketing information system construct: an exploratory factor analysis
publishDate 2019
url http://eprints.unisza.edu.my/6526/1/FH02-FPP-19-31648.pdf
http://eprints.unisza.edu.my/6526/
_version_ 1729708864537886720
score 13.211869

Similar Items