Antecedents of halal brand personality
Purpose – The purpose of this study is to create and manage halal brands as valuable business assets based on a proposed halal Brand Personality dimension in the micro-spectrum of halalan (lawful) Tayyiba (good) concept in Malaysia. The chances of using Brand personality attributes as a mechanism to...
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Ltd.
2015
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| Online Access: | http://eprints.unisza.edu.my/6252/1/FH02-FSSG-15-03351.pdf http://eprints.unisza.edu.my/6252/2/FH02-FSSG-15-03461.jpg http://eprints.unisza.edu.my/6252/ |
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