Developing the patients' loyalty model for medical tourism industry: The case of Malaysia
Medical tourism is nothing new for certain develop and developing countries. This industry is a good money generator to help economic growth and balance of payment of a country. This paper will identify several issues faced by Malaysia in its quest to remain competitive in this industry. The stud...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/5482/1/FH02-FESP-17-11976.pdf http://eprints.unisza.edu.my/5482/ |
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