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Green image implication towards customer satisfaction and customer loyalty in the Malaysian hotel industry

Tourism is currently one of the largest sectors in the world and has contributed to world economic growth. Malaysia, in recent times, has become one of the most visited countries in Southeast Asia. An increase of tourist arrivals (from both domestic and international visitors) has caused an incre...

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Main Authors: Yusnita, Yusof, Yahaya, Ibrahim, Zainudin, Awang
Format: Article
Language:English
Published: 2017
Subjects:
HB Economic Theory
HD28 Management. Industrial Management
Online Access:http://eprints.unisza.edu.my/5412/1/FH02-FSSG-17-11148.pdf
http://eprints.unisza.edu.my/5412/
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spelling my-unisza-ir.54122022-05-22T06:52:14Z http://eprints.unisza.edu.my/5412/ Green image implication towards customer satisfaction and customer loyalty in the Malaysian hotel industry Yusnita, Yusof Yahaya, Ibrahim Zainudin, Awang HB Economic Theory HD28 Management. Industrial Management Tourism is currently one of the largest sectors in the world and has contributed to world economic growth. Malaysia, in recent times, has become one of the most visited countries in Southeast Asia. An increase of tourist arrivals (from both domestic and international visitors) has caused an increase in the number of accommodation that is available each year, and placesthe hotel industry as one of the most popular segments in the tourism industry. Since environmental awareness has been increasing across the world, a green image is seen to be an important aspect to be explored in the hotel industry in current times. Thus, the aim of this study is to examine the influence of a green image towards customer satisfaction and customer loyalty among a hotel’s guests in the Malaysian hotel industry. 2017-11 Article PeerReviewed text en http://eprints.unisza.edu.my/5412/1/FH02-FSSG-17-11148.pdf Yusnita, Yusof and Yahaya, Ibrahim and Zainudin, Awang (2017) Green image implication towards customer satisfaction and customer loyalty in the Malaysian hotel industry. International Journal of Research in Social Sciences, 7 (3). pp. 144-161. ISSN 2249-2496
institution Universiti Sultan Zainal Abidin
building UNISZA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sultan Zainal Abidin
content_source UNISZA Institutional Repository
url_provider https://eprints.unisza.edu.my/
language English
topic HB Economic Theory
HD28 Management. Industrial Management
spellingShingle HB Economic Theory
HD28 Management. Industrial Management
Yusnita, Yusof
Yahaya, Ibrahim
Zainudin, Awang
Green image implication towards customer satisfaction and customer loyalty in the Malaysian hotel industry
description Tourism is currently one of the largest sectors in the world and has contributed to world economic growth. Malaysia, in recent times, has become one of the most visited countries in Southeast Asia. An increase of tourist arrivals (from both domestic and international visitors) has caused an increase in the number of accommodation that is available each year, and placesthe hotel industry as one of the most popular segments in the tourism industry. Since environmental awareness has been increasing across the world, a green image is seen to be an important aspect to be explored in the hotel industry in current times. Thus, the aim of this study is to examine the influence of a green image towards customer satisfaction and customer loyalty among a hotel’s guests in the Malaysian hotel industry.
format Article
author Yusnita, Yusof
Yahaya, Ibrahim
Zainudin, Awang
author_facet Yusnita, Yusof
Yahaya, Ibrahim
Zainudin, Awang
author_sort Yusnita, Yusof
title Green image implication towards customer satisfaction and customer loyalty in the Malaysian hotel industry
title_short Green image implication towards customer satisfaction and customer loyalty in the Malaysian hotel industry
title_full Green image implication towards customer satisfaction and customer loyalty in the Malaysian hotel industry
title_fullStr Green image implication towards customer satisfaction and customer loyalty in the Malaysian hotel industry
title_full_unstemmed Green image implication towards customer satisfaction and customer loyalty in the Malaysian hotel industry
title_sort green image implication towards customer satisfaction and customer loyalty in the malaysian hotel industry
publishDate 2017
url http://eprints.unisza.edu.my/5412/1/FH02-FSSG-17-11148.pdf
http://eprints.unisza.edu.my/5412/
_version_ 1734304557201096704
score 13.211869

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