Staff View: Assessing the corporate identity of Malaysia universities in the East Coast Region with the market conditions in ensuring self-sustainability: A study on Universiti Sultan Zainal Abidin

Assessing the corporate identity of Malaysia universities in the East Coast Region with the market conditions in ensuring self-sustainability: A study on Universiti Sultan Zainal Abidin

The liberalisation of the education industry has exposed the institute of higher learning (IHL) in Malaysia to the financial challenges. Without good financial standing, public institution will rely on the government funding. Ostensibly, this contradicts with the government’s aspiration to make...

Full description

Saved in:

Bibliographic Details
Main Authors:	Suffian Hadi, Ayub, Hishamuddin, Salim, Nor Hafizah, Abdullah, Sharipah Nur Mursalina, Syed Azmy
Format:	Article
Language:	English
Published:	2015
Subjects:	H Social Sciences (General) HB Economic Theory
Online Access:	http://eprints.unisza.edu.my/5250/1/FH02-FBK-18-13199.pdf http://eprints.unisza.edu.my/5250/
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-unisza-ir.5250
record_format	eprints
spelling	my-unisza-ir.52502022-02-09T03:20:35Z http://eprints.unisza.edu.my/5250/ Assessing the corporate identity of Malaysia universities in the East Coast Region with the market conditions in ensuring self-sustainability: A study on Universiti Sultan Zainal Abidin Suffian Hadi, Ayub Hishamuddin, Salim Nor Hafizah, Abdullah Sharipah Nur Mursalina, Syed Azmy H Social Sciences (General) HB Economic Theory The liberalisation of the education industry has exposed the institute of higher learning (IHL) in Malaysia to the financial challenges. Without good financial standing, public institution will rely on the government funding. Ostensibly, this contradicts with the government’s aspiration to make universities self-sufficient. With stiff competition from private institutes of higher learning, IHL need to be prepared at the forefront level. The corporate identity itself is the entrance to the world of higher learning and it is in this uniqueness, it will be able to distinguish itself from competitors. This paper examined the perception of the stakeholders at one of the public universities in the east coast region in Malaysia on the perceived reputation and how the university communicate its preparedness for self-sustainability through corporate identity. The findings indicated while the stakeholders embraced the challenges in facing the stiff competition and struggling market conditions, most of them felt the university should put more efforts in mobilising the corporate identity to its constituencies. 2015-12 Article PeerReviewed text en http://eprints.unisza.edu.my/5250/1/FH02-FBK-18-13199.pdf Suffian Hadi, Ayub and Hishamuddin, Salim and Nor Hafizah, Abdullah and Sharipah Nur Mursalina, Syed Azmy (2015) Assessing the corporate identity of Malaysia universities in the East Coast Region with the market conditions in ensuring self-sustainability: A study on Universiti Sultan Zainal Abidin. International Science Index, 9 (12). pp. 3801-3805. ISSN 1307-6892
institution	Universiti Sultan Zainal Abidin
building	UNISZA Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Sultan Zainal Abidin
content_source	UNISZA Institutional Repository
url_provider	https://eprints.unisza.edu.my/
language	English
topic	H Social Sciences (General) HB Economic Theory
spellingShingle	H Social Sciences (General) HB Economic Theory Suffian Hadi, Ayub Hishamuddin, Salim Nor Hafizah, Abdullah Sharipah Nur Mursalina, Syed Azmy Assessing the corporate identity of Malaysia universities in the East Coast Region with the market conditions in ensuring self-sustainability: A study on Universiti Sultan Zainal Abidin
description	The liberalisation of the education industry has exposed the institute of higher learning (IHL) in Malaysia to the financial challenges. Without good financial standing, public institution will rely on the government funding. Ostensibly, this contradicts with the government’s aspiration to make universities self-sufficient. With stiff competition from private institutes of higher learning, IHL need to be prepared at the forefront level. The corporate identity itself is the entrance to the world of higher learning and it is in this uniqueness, it will be able to distinguish itself from competitors. This paper examined the perception of the stakeholders at one of the public universities in the east coast region in Malaysia on the perceived reputation and how the university communicate its preparedness for self-sustainability through corporate identity. The findings indicated while the stakeholders embraced the challenges in facing the stiff competition and struggling market conditions, most of them felt the university should put more efforts in mobilising the corporate identity to its constituencies.
format	Article
author	Suffian Hadi, Ayub Hishamuddin, Salim Nor Hafizah, Abdullah Sharipah Nur Mursalina, Syed Azmy
author_facet	Suffian Hadi, Ayub Hishamuddin, Salim Nor Hafizah, Abdullah Sharipah Nur Mursalina, Syed Azmy
author_sort	Suffian Hadi, Ayub
title	Assessing the corporate identity of Malaysia universities in the East Coast Region with the market conditions in ensuring self-sustainability: A study on Universiti Sultan Zainal Abidin
title_short	Assessing the corporate identity of Malaysia universities in the East Coast Region with the market conditions in ensuring self-sustainability: A study on Universiti Sultan Zainal Abidin
title_full	Assessing the corporate identity of Malaysia universities in the East Coast Region with the market conditions in ensuring self-sustainability: A study on Universiti Sultan Zainal Abidin
title_fullStr	Assessing the corporate identity of Malaysia universities in the East Coast Region with the market conditions in ensuring self-sustainability: A study on Universiti Sultan Zainal Abidin
title_full_unstemmed	Assessing the corporate identity of Malaysia universities in the East Coast Region with the market conditions in ensuring self-sustainability: A study on Universiti Sultan Zainal Abidin
title_sort	assessing the corporate identity of malaysia universities in the east coast region with the market conditions in ensuring self-sustainability: a study on universiti sultan zainal abidin
publishDate	2015
url	http://eprints.unisza.edu.my/5250/1/FH02-FBK-18-13199.pdf http://eprints.unisza.edu.my/5250/
_version_	1724613033373728768
score	13.211869

Assessing the corporate identity of Malaysia universities in the East Coast Region with the market conditions in ensuring self-sustainability: A study on Universiti Sultan Zainal Abidin

Similar Items