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Customer Satisfaction Among Tourist Toward Malacca Museums in Malaysia

Heritage tourism has rapidly grown and one of the most income for Malaysia government. Domestic tourists are seeking ultimate satisfactions after their museum visits. Thus, by offering the right facilities and services that facilitate their needs, the reputation of this tourism product can be enha...

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Main Authors:	Mohd Ridhuan Tee, Abdullah, Iskandar Hasan Tan, Abdullah, Mohd Masdi, Abdul Manan, Emilia, Abdull Manan
Format:	Article
Language:	English
Published:	2016
Subjects:	AM Museums (General). Collectors and collecting (General) HD28 Management. Industrial Management
Online Access:	http://eprints.unisza.edu.my/5109/1/FH02-INSPIRE-17-09382.pdf http://eprints.unisza.edu.my/5109/
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id	my-unisza-ir.5109
record_format	eprints
spelling	my-unisza-ir.51092022-02-06T06:58:14Z http://eprints.unisza.edu.my/5109/ Customer Satisfaction Among Tourist Toward Malacca Museums in Malaysia Mohd Ridhuan Tee, Abdullah Iskandar Hasan Tan, Abdullah Mohd Masdi, Abdul Manan Emilia, Abdull Manan AM Museums (General). Collectors and collecting (General) HD28 Management. Industrial Management Heritage tourism has rapidly grown and one of the most income for Malaysia government. Domestic tourists are seeking ultimate satisfactions after their museum visits. Thus, by offering the right facilities and services that facilitate their needs, the reputation of this tourism product can be enhanced. This is supported by the findings of the study where tourists expect the museums to have greater cleanliness and ambience, well equipped safety features, nice landscape and architecture as well as an appropriate location and accessibility. This study aimed to examine the relationship between 3 elements in Levels of Tourist Satisfaction (LTS) which comprises of Travel Behavior Characteristic, Tourist Reason Visiting Museum and Museum Facilities and Services towards tourist intention in Malacca. A set of 200 questionnaires were distributed to the 5 museums in Malacca. This study applies descriptive and inferential analysis was used to identify the relationship of Travel Behavior Characteristic, Tourist Reason Visiting Museum and Museum Facilities and Services. The findings showed that all 3 elements in the LTS model (Travel Behavior Characteristic, Tourist Reason Visiting Museum and Museum Facilities and Services) have a relationship with tourist behavioral intention towards Malacca Museums. Thus, the findings also confirm all hypotheses. The Tourist Reason Visiting Museum was the most contributed factor that leads to intention towards Malacca Museums. Hence, Malacca Museums need to create a creative design which contains the enjoyment and fun elements besides tourist attention to other factors to visit their museum. 2016-12 Article PeerReviewed text en http://eprints.unisza.edu.my/5109/1/FH02-INSPIRE-17-09382.pdf Mohd Ridhuan Tee, Abdullah and Iskandar Hasan Tan, Abdullah and Mohd Masdi, Abdul Manan and Emilia, Abdull Manan (2016) Customer Satisfaction Among Tourist Toward Malacca Museums in Malaysia. Journal of Applied Environmental and Biological Sciences (JAEBS), 6 (6). pp. 45-50. ISSN 2090-4274
institution	Universiti Sultan Zainal Abidin
building	UNISZA Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Sultan Zainal Abidin
content_source	UNISZA Institutional Repository
url_provider	https://eprints.unisza.edu.my/
language	English
topic	AM Museums (General). Collectors and collecting (General) HD28 Management. Industrial Management
spellingShingle	AM Museums (General). Collectors and collecting (General) HD28 Management. Industrial Management Mohd Ridhuan Tee, Abdullah Iskandar Hasan Tan, Abdullah Mohd Masdi, Abdul Manan Emilia, Abdull Manan Customer Satisfaction Among Tourist Toward Malacca Museums in Malaysia
description	Heritage tourism has rapidly grown and one of the most income for Malaysia government. Domestic tourists are seeking ultimate satisfactions after their museum visits. Thus, by offering the right facilities and services that facilitate their needs, the reputation of this tourism product can be enhanced. This is supported by the findings of the study where tourists expect the museums to have greater cleanliness and ambience, well equipped safety features, nice landscape and architecture as well as an appropriate location and accessibility. This study aimed to examine the relationship between 3 elements in Levels of Tourist Satisfaction (LTS) which comprises of Travel Behavior Characteristic, Tourist Reason Visiting Museum and Museum Facilities and Services towards tourist intention in Malacca. A set of 200 questionnaires were distributed to the 5 museums in Malacca. This study applies descriptive and inferential analysis was used to identify the relationship of Travel Behavior Characteristic, Tourist Reason Visiting Museum and Museum Facilities and Services. The findings showed that all 3 elements in the LTS model (Travel Behavior Characteristic, Tourist Reason Visiting Museum and Museum Facilities and Services) have a relationship with tourist behavioral intention towards Malacca Museums. Thus, the findings also confirm all hypotheses. The Tourist Reason Visiting Museum was the most contributed factor that leads to intention towards Malacca Museums. Hence, Malacca Museums need to create a creative design which contains the enjoyment and fun elements besides tourist attention to other factors to visit their museum.
format	Article
author	Mohd Ridhuan Tee, Abdullah Iskandar Hasan Tan, Abdullah Mohd Masdi, Abdul Manan Emilia, Abdull Manan
author_facet	Mohd Ridhuan Tee, Abdullah Iskandar Hasan Tan, Abdullah Mohd Masdi, Abdul Manan Emilia, Abdull Manan
author_sort	Mohd Ridhuan Tee, Abdullah
title	Customer Satisfaction Among Tourist Toward Malacca Museums in Malaysia
title_short	Customer Satisfaction Among Tourist Toward Malacca Museums in Malaysia
title_full	Customer Satisfaction Among Tourist Toward Malacca Museums in Malaysia
title_fullStr	Customer Satisfaction Among Tourist Toward Malacca Museums in Malaysia
title_full_unstemmed	Customer Satisfaction Among Tourist Toward Malacca Museums in Malaysia
title_sort	customer satisfaction among tourist toward malacca museums in malaysia
publishDate	2016
url	http://eprints.unisza.edu.my/5109/1/FH02-INSPIRE-17-09382.pdf http://eprints.unisza.edu.my/5109/
_version_	1724079425718321152
score	13.211869

Customer Satisfaction Among Tourist Toward Malacca Museums in Malaysia

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