Preliminary Study: The Influences of Environmental Management Practices and Customer Satisfaction towards Customer Loyalty
Green hotel is one of the efforts taken towards achieving environmental sustainability through environmental management practices applied in the hotel. However, up until November 2014, there were only 10 out of 1935 hotels registered with the Ministry of Tourism and Culture, Malaysia received ASE...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/457/1/FH03-FSSG-17-11338.pdf http://eprints.unisza.edu.my/457/ |
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| Summary: | Green hotel is one of the efforts taken towards achieving environmental sustainability
through environmental management practices applied in the hotel. However, up until
November 2014, there were only 10 out of 1935 hotels registered with the Ministry of
Tourism and Culture, Malaysia received ASEAN Green Hotel Award. This study
attempts to examine the environmental management practices in non-green hotels, and
also the relationship between environmental management practices, customer
satisfaction and customer loyalty among guests in a non-green hotel. Respondents were
selected using a random sampling technique and data was analysed using SPSS. The
findings show that all the environmental management practices have a positive
relationship with customer satisfaction and customer loyalty. |
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