A cashless society: Understanding adoption of new technology
This study intends to show the effectiveness of Confirmatory Analysis (CFA), Exploratory Factor Analysis (EFA) and Stepwise Analysis for the assessing technology readiness indicator sources on digital wallet adoption. The data was collected among 133 Higher Education Degree students in Public Uni...
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| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/4535/1/FH03-FPP-21-53289.pdf http://eprints.unisza.edu.my/4535/ |
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| Summary: | This study intends to show the effectiveness of Confirmatory Analysis (CFA), Exploratory Factor
Analysis (EFA) and Stepwise Analysis for the assessing technology readiness indicator sources on digital
wallet adoption. The data was collected among 133 Higher Education Degree students in Public
University in Terengganu, Malaysia using simple random sample approach in January 2020. The
method of EFA has identified technology readiness constructs were divided into drivers and inhibitors
for adoption of the digital wallet. The result shows the drivers factors were derived from optimization
and self- assurance; while the inhibitor factors were derived from discomfort and insecurity. Next, CFA
was performed to confirm the measurement model. Lastly, via stepwise analysis, the finding shows
optimization and discomfort construct were observed to be a significant factors of digital wallet
adoption. These findings enable telecommunication service providers or marketing practitioners to get
insights of strategies to increase adoption rates of mobile wallet segment. The new finding in this study
were self-assurance contrast to previous finding construct namely innovativeness. Meanwhile, CFA
showed a good model fit after excluding the items with factor loading lower than 0.5. This finding was
very useful to marketing practitioners in the design of promotional campaign on digital wallet. |
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