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Factors Influencing the Night Market Traders’ Performance in Malaysia

This study was conducted to identify the factors affecting the night market traders’ sales performance. The factors examined were the financial resources, consumers’ tastes and preferences, product demands, business life span, and number of employees. This study tested seven hypotheses identifie...

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Main Authors: Salleh, Fauzilah, Abd. Ghani, Mazuri, Wan Sulong, Wan Kuntom, Yunus, Kamariah
Format: Article
Language:English
Published: 2012
Subjects:
H Social Sciences (General)
Online Access:http://eprints.unisza.edu.my/3746/1/FH02-FESP-16-06566.pdf
http://eprints.unisza.edu.my/3746/
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spelling my-unisza-ir.37462022-09-13T04:51:51Z http://eprints.unisza.edu.my/3746/ Factors Influencing the Night Market Traders’ Performance in Malaysia Salleh, Fauzilah Abd. Ghani, Mazuri Wan Sulong, Wan Kuntom Yunus, Kamariah H Social Sciences (General) This study was conducted to identify the factors affecting the night market traders’ sales performance. The factors examined were the financial resources, consumers’ tastes and preferences, product demands, business life span, and number of employees. This study tested seven hypotheses identified as the seven predictive factors influencing the performance of the night market traders’ sales. The major factors influencing the sales performance of the night market traders were found to be the number of employees and business life span. The findings of this study can be used by other researchers to conduct a comparative study in this area besides providing advisory services to traders and potential traders who wish to do business in night markets. 2012 Article NonPeerReviewed text en http://eprints.unisza.edu.my/3746/1/FH02-FESP-16-06566.pdf Salleh, Fauzilah and Abd. Ghani, Mazuri and Wan Sulong, Wan Kuntom and Yunus, Kamariah (2012) Factors Influencing the Night Market Traders’ Performance in Malaysia. International Journal of Business and Management, 7 (14). pp. 32-38. ISSN 1833-3850
institution Universiti Sultan Zainal Abidin
building UNISZA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sultan Zainal Abidin
content_source UNISZA Institutional Repository
url_provider https://eprints.unisza.edu.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Salleh, Fauzilah
Abd. Ghani, Mazuri
Wan Sulong, Wan Kuntom
Yunus, Kamariah
Factors Influencing the Night Market Traders’ Performance in Malaysia
description This study was conducted to identify the factors affecting the night market traders’ sales performance. The factors examined were the financial resources, consumers’ tastes and preferences, product demands, business life span, and number of employees. This study tested seven hypotheses identified as the seven predictive factors influencing the performance of the night market traders’ sales. The major factors influencing the sales performance of the night market traders were found to be the number of employees and business life span. The findings of this study can be used by other researchers to conduct a comparative study in this area besides providing advisory services to traders and potential traders who wish to do business in night markets.
format Article
author Salleh, Fauzilah
Abd. Ghani, Mazuri
Wan Sulong, Wan Kuntom
Yunus, Kamariah
author_facet Salleh, Fauzilah
Abd. Ghani, Mazuri
Wan Sulong, Wan Kuntom
Yunus, Kamariah
author_sort Salleh, Fauzilah
title Factors Influencing the Night Market Traders’ Performance in Malaysia
title_short Factors Influencing the Night Market Traders’ Performance in Malaysia
title_full Factors Influencing the Night Market Traders’ Performance in Malaysia
title_fullStr Factors Influencing the Night Market Traders’ Performance in Malaysia
title_full_unstemmed Factors Influencing the Night Market Traders’ Performance in Malaysia
title_sort factors influencing the night market traders’ performance in malaysia
publishDate 2012
url http://eprints.unisza.edu.my/3746/1/FH02-FESP-16-06566.pdf
http://eprints.unisza.edu.my/3746/
_version_ 1744358494890360832
score 13.211869

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