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Rural Tourism in Malaysia: A Homestay Program

Rural tourism has been recognized as an effective catalyst of rural socio-economic redevelopment in many countries. The rise of the rural tourism development was partly due to the increase demand from tourists who want to enjoy natural environment which available in rural setting and cultural heri...

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Main Authors: Yusnita, Yusof, Mohd Shaladdin, Muda
Format: Article
Language:English
Published: 2013
Subjects:
H Social Sciences (General)
Online Access:http://eprints.unisza.edu.my/2812/1/FH02-FSSG-16-06638.pdf
http://eprints.unisza.edu.my/2812/
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spelling my-unisza-ir.28122021-09-29T02:27:03Z http://eprints.unisza.edu.my/2812/ Rural Tourism in Malaysia: A Homestay Program Yusnita, Yusof Mohd Shaladdin, Muda H Social Sciences (General) Rural tourism has been recognized as an effective catalyst of rural socio-economic redevelopment in many countries. The rise of the rural tourism development was partly due to the increase demand from tourists who want to enjoy natural environment which available in rural setting and cultural heritage which still preserved by local folks. This paper is intended to explore the concept of rural tourism and homestay program establishment in Malaysia in terms of its development, planning, and promotional efforts. Malaysia has embraced rural tourism in an effort to upgrade the economic regeneration in rural areas through tourism activities and products offering. Priorities for the economic upgrading of rural tourism has been given attention in the Ninth Malaysia Plan (2006-2010) and Tenth Malaysia Plan (2011-2015) to reduce poverty among rural communities. One of the rural cultural tourism products is homestay establishment managed by rural local community. This conceptual paper will provide a review of literature consisting of the background, planning, development, and current situation of homestay program as rural tourism product. The homestay program is said to have increase additional household income and promote better awareness for the continued conservation of cultural heritage. Majority of the rural communities involved in tourism to gain its economic benefits since theoretically an increase in income gained from tourism activities will improve their quality of life. The objectives of the paper are to understand the current scenario of rural tourism development in Malaysia particularly homestay program, and to analyse its challenges and issues pertaining to homestay management. The future implications of the research could be the re-assessment of rural tourism policy towards local community, and marketing efforts by tourism key players and related government agencies to upgrade this rural tourism product 2013-03 Article NonPeerReviewed text en http://eprints.unisza.edu.my/2812/1/FH02-FSSG-16-06638.pdf Yusnita, Yusof and Mohd Shaladdin, Muda (2013) Rural Tourism in Malaysia: A Homestay Program. China-USA Business Review, 12 (3). pp. 300-306. ISSN 1537-1514
institution Universiti Sultan Zainal Abidin
building UNISZA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sultan Zainal Abidin
content_source UNISZA Institutional Repository
url_provider https://eprints.unisza.edu.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Yusnita, Yusof
Mohd Shaladdin, Muda
Rural Tourism in Malaysia: A Homestay Program
description Rural tourism has been recognized as an effective catalyst of rural socio-economic redevelopment in many countries. The rise of the rural tourism development was partly due to the increase demand from tourists who want to enjoy natural environment which available in rural setting and cultural heritage which still preserved by local folks. This paper is intended to explore the concept of rural tourism and homestay program establishment in Malaysia in terms of its development, planning, and promotional efforts. Malaysia has embraced rural tourism in an effort to upgrade the economic regeneration in rural areas through tourism activities and products offering. Priorities for the economic upgrading of rural tourism has been given attention in the Ninth Malaysia Plan (2006-2010) and Tenth Malaysia Plan (2011-2015) to reduce poverty among rural communities. One of the rural cultural tourism products is homestay establishment managed by rural local community. This conceptual paper will provide a review of literature consisting of the background, planning, development, and current situation of homestay program as rural tourism product. The homestay program is said to have increase additional household income and promote better awareness for the continued conservation of cultural heritage. Majority of the rural communities involved in tourism to gain its economic benefits since theoretically an increase in income gained from tourism activities will improve their quality of life. The objectives of the paper are to understand the current scenario of rural tourism development in Malaysia particularly homestay program, and to analyse its challenges and issues pertaining to homestay management. The future implications of the research could be the re-assessment of rural tourism policy towards local community, and marketing efforts by tourism key players and related government agencies to upgrade this rural tourism product
format Article
author Yusnita, Yusof
Mohd Shaladdin, Muda
author_facet Yusnita, Yusof
Mohd Shaladdin, Muda
author_sort Yusnita, Yusof
title Rural Tourism in Malaysia: A Homestay Program
title_short Rural Tourism in Malaysia: A Homestay Program
title_full Rural Tourism in Malaysia: A Homestay Program
title_fullStr Rural Tourism in Malaysia: A Homestay Program
title_full_unstemmed Rural Tourism in Malaysia: A Homestay Program
title_sort rural tourism in malaysia: a homestay program
publishDate 2013
url http://eprints.unisza.edu.my/2812/1/FH02-FSSG-16-06638.pdf
http://eprints.unisza.edu.my/2812/
_version_ 1712289714442076160
score 13.211869

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