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Corporate Social Responsibility Initiatives in the Malaysian Palm Oil Industry: Managers' Perceptions of the Impact on Non-Financial Performance

This study examines the perceptions of Malaysian palm oil managers regarding the impact of implementing various CSR initiatives for stakeholder groups on firms’ nonfinancial performance. The stakeholder groups are investors, customers, suppliers, communities and the environment. The nonfinancial per...

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Main Author: Noorhayati, Mansor
Format: Conference or Workshop Item
Published: 2013
Subjects:
HD28 Management. Industrial Management
S Agriculture (General)
Online Access:http://eprints.unisza.edu.my/263/
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spelling my-unisza-ir.2632020-10-20T07:21:17Z http://eprints.unisza.edu.my/263/ Corporate Social Responsibility Initiatives in the Malaysian Palm Oil Industry: Managers' Perceptions of the Impact on Non-Financial Performance Noorhayati, Mansor HD28 Management. Industrial Management S Agriculture (General) This study examines the perceptions of Malaysian palm oil managers regarding the impact of implementing various CSR initiatives for stakeholder groups on firms’ nonfinancial performance. The stakeholder groups are investors, customers, suppliers, communities and the environment. The nonfinancial performance is measured by research and development, market development, market size and personnel development. Mailed questionnaires were used and 54 estate managers participated in the study. The results show a relatively moderate level of CSR implementation in the palm oil industry. The mean scores range from the lowest of 3.00 (communities’ protection) to the highest of 3.79 (suppliers’ pricing practices). The study reveals that managers perceived only CSR initiatives toward investors (ß = 0.494, p< 0.00) and communities’ development (β = 0.388, p < 0.00) contribute positively to firm’s non-financial performance. Contrary to expectations, three of the initiatives show negative (insignificant) relationships with the nonfinancial performance. These are initiatives toward employee welfare (β = -0.123), suppliers’ pricing practices (β = -0.158) and communities protection (β = -0.139). The results also indicate that the initiatives toward employees’ development (β = 0.177), customers (β = 0.114) and the environmental (β = 0.136) have no significant impact on the nonfinancial performance. Thus, there is an urgent need for the palm oil industry to review the present CSR initiatives for the stakeholder groups to ensure their effectiveness in achieving company’s goals. At the same time, these initiatives have to be aligned with the industry’s strategic moves to improve the industry’s overall performance and sustainability 2013 Conference or Workshop Item NonPeerReviewed Noorhayati, Mansor (2013) Corporate Social Responsibility Initiatives in the Malaysian Palm Oil Industry: Managers' Perceptions of the Impact on Non-Financial Performance. In: International Conference on Social Responsibility, Ethics and Sustainable Business, 01 January 1970, Bournemouth University, United Kingdom.
institution Universiti Sultan Zainal Abidin
building UNISZA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sultan Zainal Abidin
content_source UNISZA Institutional Repository
url_provider https://eprints.unisza.edu.my/
topic HD28 Management. Industrial Management
S Agriculture (General)
spellingShingle HD28 Management. Industrial Management
S Agriculture (General)
Noorhayati, Mansor
Corporate Social Responsibility Initiatives in the Malaysian Palm Oil Industry: Managers' Perceptions of the Impact on Non-Financial Performance
description This study examines the perceptions of Malaysian palm oil managers regarding the impact of implementing various CSR initiatives for stakeholder groups on firms’ nonfinancial performance. The stakeholder groups are investors, customers, suppliers, communities and the environment. The nonfinancial performance is measured by research and development, market development, market size and personnel development. Mailed questionnaires were used and 54 estate managers participated in the study. The results show a relatively moderate level of CSR implementation in the palm oil industry. The mean scores range from the lowest of 3.00 (communities’ protection) to the highest of 3.79 (suppliers’ pricing practices). The study reveals that managers perceived only CSR initiatives toward investors (ß = 0.494, p< 0.00) and communities’ development (β = 0.388, p < 0.00) contribute positively to firm’s non-financial performance. Contrary to expectations, three of the initiatives show negative (insignificant) relationships with the nonfinancial performance. These are initiatives toward employee welfare (β = -0.123), suppliers’ pricing practices (β = -0.158) and communities protection (β = -0.139). The results also indicate that the initiatives toward employees’ development (β = 0.177), customers (β = 0.114) and the environmental (β = 0.136) have no significant impact on the nonfinancial performance. Thus, there is an urgent need for the palm oil industry to review the present CSR initiatives for the stakeholder groups to ensure their effectiveness in achieving company’s goals. At the same time, these initiatives have to be aligned with the industry’s strategic moves to improve the industry’s overall performance and sustainability
format Conference or Workshop Item
author Noorhayati, Mansor
author_facet Noorhayati, Mansor
author_sort Noorhayati, Mansor
title Corporate Social Responsibility Initiatives in the Malaysian Palm Oil Industry: Managers' Perceptions of the Impact on Non-Financial Performance
title_short Corporate Social Responsibility Initiatives in the Malaysian Palm Oil Industry: Managers' Perceptions of the Impact on Non-Financial Performance
title_full Corporate Social Responsibility Initiatives in the Malaysian Palm Oil Industry: Managers' Perceptions of the Impact on Non-Financial Performance
title_fullStr Corporate Social Responsibility Initiatives in the Malaysian Palm Oil Industry: Managers' Perceptions of the Impact on Non-Financial Performance
title_full_unstemmed Corporate Social Responsibility Initiatives in the Malaysian Palm Oil Industry: Managers' Perceptions of the Impact on Non-Financial Performance
title_sort corporate social responsibility initiatives in the malaysian palm oil industry: managers' perceptions of the impact on non-financial performance
publishDate 2013
url http://eprints.unisza.edu.my/263/
_version_ 1681493209936560128
score 13.244404

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