The influences of transformational leadership in homestay programme
Tourism industry is one of the main sectors which are contributed to the national income. Homestay programme is a rural tourism programme that increasingly grows in our country. Total tourist arrivals increasing by 21.6% in 2010 compared to 2009 show the need for homestay programme services incre...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/2211/1/FH02-FPP-19-27951.pdf http://eprints.unisza.edu.my/2211/ |
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| Summary: | Tourism industry is one of the main sectors which are contributed to the national income. Homestay
programme is a rural tourism programme that increasingly grows in our country. Total tourist arrivals
increasing by 21.6% in 2010 compared to 2009 show the need for homestay programme services
increase every year. Thus, the commitment of each individual or member of the community is essential
to ensure the success of activities. One of the main factors contributing to the increasing of the
commitment is through leadership. This study aims to examine the influences of transformational
leadership towards organizational commitment among homestay operators in Malaysia. Four
dimensions of transformational leadership has been used such as individual influences, motivation
inspiration, intellectual stimulation and individual consideration. The Multifactor Leadership
Questionnaire (MLQ) developed by Bass & Avolio in Abdullah (2010) was adapted to measure
transformational leadership and the Organizational Commitment Questionnaire (OCQ) developed by
Mowday et al. (1979) and modified by Sharifah Noraida (2009) was used to measure organizational
commitment. This study involved 304 respondents from the homestay programme in Malaysia. Result
from correlation analysis showed that all the dimensions of transformational leadership has significant
relationship with organizational commitment. |
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