What triggers entrepreneurial intention among young generation? the impact of social media
The social media such as Facebook, Instagram, and Tweeter have robustly used in this new era of technology. Despite of the negative impacts imposed by social media related problems like ill health, hackers, and internet addiction, the usage of social media undeniably has implicated positivities in...
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| Main Authors: | , , , , , , , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/1918/1/FH03-FPP-20-39350.pdf http://eprints.unisza.edu.my/1918/ |
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| Summary: | The social media such as Facebook, Instagram, and Tweeter have robustly used in this new era of technology. Despite
of the negative impacts imposed by social media related problems like ill health, hackers, and internet addiction, the
usage of social media undeniably has implicated positivities in many ways. For instance, the usage of social media in
digital business has proved to be effective in attracting the customers to buy the products or services offered. Thus,
the usage of social media among young generation is seen as the best way to expose the young people to involve in
business. This conceptual paper delibrates some benefits of using social media in digital business as the new way to
develop start-up entrepreneur. By reviewing some literature, this paper attempts to explore the significance effect of
using social media in triggering entrepreneurial intention among youngsters. The findings indicate that the early
involvement in business using social media triggers entrepreneurial intention by intensifying their entrepreneurial
knowledge. Ultimately, through the findings of this research, the authors aim to deliver the best way to cultivate
entrepreneurial intention among young generation. |
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